Irving’s RumbleOn Names SVP/Chief Legal Officer

Brandy Treadway will lead the legal and human resources function for RumbleOn, the nation's largest retailer of powersports vehicles. She brings more than two decades of legal expertise, including executive positions at J.C. Penney Co. Inc. and as a partner at Martin Powers & Counsel PLLC.

Brandy Treadway has been named senior vice president and chief legal officer at Irving-based RumbleOn, the nation’s largest retailer of powersports vehicles.

Treadway will lead RumbleOn’s legal and human resources function. She brings more than two decades of legal expertise, including executive positions at J.C. Penney Co. Inc. and as a partner at Martin Powers & Counsel PLLC.

CEO Mike Kennedy said in a statement that Treadway’s “unique set of skills and her legal and HR background make her a great fit for our leadership team. I’m happy to have her support as we grow and transform the company.”

At Martin Powers & Counsel, Treadway was a corporate partner, representing small and medium-sized businesses in corporate and human resources matters.

Before that, she held key positions at JCPenney, including SVP, general counsel & secretary, where she oversaw all legal functions for the Fortune 250 retail company, and interim chief human resources officer, where she led an in-depth analysis of the company’s organizational structure.

“I’m honored to join RumbleOn during this exciting phase of growth and innovation,” Treadway said in a statement. “RumbleOn is a trailblazer in the powersports industry, and I can’t wait to help this organization drive forward with the strategic initiatives that Mike has laid out for us.”

RumbleOn, through its RideNow Powersports subsidiary, is the largest powersports retailer in North America, operating more than 54 locations representing 30 brands primarily in the Sun Belt.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.  

R E A D   N E X T

  • Keith Scally has joined Richardson-based Cariloop, a comprehensive caregiver support platform that combines cloud-based tools and personalized, professional coaching services, as chief product officer. The company said that Scally will oversee its tech-enabled, human-powered innovation initiatives as they continue to create game-changing solutions that reduce the stress and burden felt by working caregivers and families. “Keith is a phenomenal product leader and brings a wealth of knowledge and experience to our team. He has such a bold, creative vision and a fierce passion for building products that have the potential to help families on a global scale,” CEO Michael Walsh…

  • Yuvo Health, a New York-based technology-enabled administrative and managed-care solution provider for community health centers, announced Coppell executive Selase Dow as its new chief operating officer. Dow, who will remain based in the Dallas-Fort Worth city, brings more than two decades of managed care experience to the New York startup. Dow has worked closely with large physician organizations in North Texas to implement financial and care models and has a deep background in operations, ACO management, contracting, and more. Yuvo Health is a New York-based startup founded in 2021 by a BIPOC founding team. The company aims to provide administrative…

  • The moves follow a recent infusion of $4.1 million in strategic financing as Stryve looks to fuel its growth in the consumer packaged goods sector.

  • In addition to his existing responsibilities as chief compliance officer, Tom Mattei will oversee strategic legal and risk-related initiatives, loss prevention, and matters of corporate governance, Neiman Marcus Group said.

  • Sabre's appointment of Ann Bruder to its executive team is expected to be a crucial part of the company's ongoing transformation, as it seeks to become a leading global technology platform in travel by prioritizing investments and operations for long-term success.