Irving-Based Mobile Banking App Porte Donates To Charity on Behalf of Customers through New #DoortoChange Program

This mobile banking app was created by Populus Group Financial with a younger age group in mind. Porte works to combine convenience and the desire to help others.

nonprofit, nonprofits, non-profit, non profit, non-profits, american, americans, irving, texas, charitable organizations, charitable organization, financial services, financial service, bank account, bank accounts, credit card, credit cards, debit card, debit cards, national park, national parks, nationalparks, nonprofit organizations, non-profit organization, nonprofit organization, porte, portes, charitable donations, charitable donation,

Populus Group Financial’s newest addition to its brands, mobile banking app Porte, allows customers to donate to partner charities—think Save the Children, The Humane Society of the United States, GLAAD, and National Park Foundation—without spending an extra dime. 

Populus Financial Group, formerly known as ACE Cash Express, launched Porte in September 2020 to reach a new demographic of Gen Z and Millennial consumers who have not yet planted their banking roots.

“It’s really about being able to earn more for yourself and learn more about your financial picture,” Melanie Few, chief marketing officer of Populus Financial, said. “So, that you can make better decisions down the line.”

Along with Porte, Populus Financial provides financial services through its brands ACE Cash Express, ACE Flare Account by MetaBank, and ACE Elite Visa Prepaid Debit Card.

Porte’s features include a three percent annual percentage yield savings account, financial insights and educational resources, access to direct deposit paychecks two days faster, and the #DoortoChange Giving Program. Its accounts and services have been established with MetaBank.

Few said through Porte’s focus groups, they found that customers want and need help with basic budgeting to manage student debt and save for big purchases in the future, like a house or a wedding. Consequently, they found that customers do not have a strong emotional connection to their bank, but a connection driven by functionality.

Porte differentiates itself through its newest giving program #DoortoChange, launched this month, which allows Porte to donate on behalf of the customer to the partner charity of his or her choice. Porte’s goal is to donate $100,000 by the end of 2021.

Initially, Porte partnered with Save the Children and The Humane Society of the United States, but has since added on GLAAD and the National Park Foundation to the platform, according to Few. 

“Our goal is to have a deeper relationship with these charities and not just have a laundry list of charities for people to choose from,” Few said. 

Populus Financial donates 0.05% of each purchase made by customers through the Porte debit card to the charity selected. On the app, customers can track how much money he or she has donated. Likewise, there is flexibility to change the charity of choice each month.

“At Populus, it is one of our key principles to be really involved in our communities and give back to the communities that we serve,” Few said. “I think it’s an actionable way to get people excited about it. And it doesn’t cost the customer base anything, which was really important to us as well.”

Porte was built with a modular system with third-party integrations to make the app faster and more secure, Few said. She explained that this also allows Porte to get feedback from customers and make adjustments quickly.

Porte’s built-in tools like Budget Tracker and True Debt Calculator were created to meet customers’ desire for more financial resources. In the future, Porte plans on launching a tool to help manage student loan debt, per Few.

“One of the things that we have committed to the core with is continuing to get customer feedback and letting customers drive our product development,” Few said.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.
View previous emails.

R E A D   N E X T

  • Signature Biologics President and COO Chloe Bailey

    Rare is not that rare, says the RDCC. One in ten people lives with a rare disease, and the new coalition will unify life science companies dedicated to developing treatments. The goal? To inform policymakers of the unique challenges in the space. Signature Biologics joins Dallas-based Taysha as a member of the RDCC.

  • The app turns your smartphone into a "virtual fitting room" with machine learning and AR tech.

  • The investment from Silverton Partners will help the North Texas-based company scale. "BILT has created a technology the world desperately needs. I can't imagine in five years, we'll still be dealing with paper instructions," says Silverton Managing Partner Morgan Flager.

  • It’s the final step in a multi-year transition for the strategic communications firm launched by Gail Cooksey 28 years ago.  The agency is “in great hands,” the founder said.

  • The City of Irving has won silver certification from Bloomberg Philanthropies' What Works Cities—the national standard of well-managed cities recognizing the most effective use of data to inform policy and funding decisions. The honor comes in a year that's tested the mettle of municipalities nationwide. Since 2018, 40 cities have achieved the certification. This year 16 new cities were recognized, including gold-winning Austin and silver-winning San Antonio. “During the pandemic, using data to inform decision-making was more important than ever for cities," said Michael Bloomberg in a statement. “By putting data at the center of their COVID-19 response efforts, these cities saved lives and…