With a name like InspireMore, what you read is what you get.
InspireMore works to spread positive content through its website and social media platforms. Founders Robert Neely and Hunter Stensrud started as two friends who wanted to combat the plethora of negative news with stories aimed to inspire and instill hope. Since 2014, it has reached over 500 million people with a mission to brighten the world through its stories.
“It’s not just happy news or uplifting stories, as ‘to inspire’ means ‘to breathe life into’ and so for us, it has a deeper meaning of breathing more life into culture through the stories of hope and the acts of kindness that people can be a part of,” Stensrud told Dallas Innovates.
InspireMore wants its readers to start their days with positivity through the Dallas-based company’s “Morning Smile” daily newsletters that has 500 thousand subscribers.
The InspireMore team works to invest in its local DFW community and bring InspireMore off the screen and into real life.
“As a team, we like to do a quarterly service project, and we try and do it with one of the causes that we’ve picked locally to raise awareness for, and we give a portion of our revenue to them,” Stensrud says.
The Dallas media platform also supports a different cause each month, with DFW-based 2ndSaturday among its recent causes. So far, InspireMore has donated over $100,000 to charities.
Among InspireMore’s advisory board is Reed Duchscher, the founding president of Dallas-based Night Media. Duchscher’s talent management company represents influencers including MrBeast, who boasts over 25 million subscribers on YouTube.
Despite not coming from a media background themselves, InspireMore’s co-founder duo has used its positive content to attract nearly 90,000 Instagram followers and 6,000,000 Facebook followers.
“It’s about, ‘How do we inspire more people and breathe life into them through good news and stories of inspiration?’” Stensrud says.
He shared the story of McKenzie, a young girl in Dallas who has albinism, and how InspireMore’s readers rallied behind her and made sure she knew how beautiful she is. After collecting over 500 notes of encouraging words, she was presented with them in a scrapbook.
“The community can come together and really do some good,” Stensrud says.
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