Plano-based payments processing provider Fortis has acquired Costa Mesa, California-based B2B payment processor Serve First Solutions to expand Fortis’ capabilities, deepen vertical expertise, and accelerate growth in strategic markets.

“By combining our technology with a world class distribution and service model, we’re not just processing payments—we’re helping our clients unlock new revenue and accelerate cash flow,” Fortis CEO Greg Cohen said in a statement. “Serve First brings deep expertise in B2B payments, and together we’ll deliver even more value to customers through integrated solutions built for scale.”

Terms of the deal were not disclosed.

Fortis called the acquisition another strategic step forward in its mission to be “a transformative partner for software platforms serving businesses with multichannel payment workflows.”

The company said that by integrating Serve First’s deep B2B expertise and service model with Fortis’ proprietary technology and existing ERP capabilities, the combined organization is uniquely positioned to optimize and operationalize payment technology for dynamic business ecosystems. The move strengthens Fortis’ market position and further accelerates penetration into key verticals—such as wholesale, distribution, and manufacturing—where scalable, seamless payment solutions are critical to driving growth and speeding receivables, the company said.

“Joining Fortis allows Serve First to bring our expertise to a broader market of software platforms,” said Matthew Greco, chief revenue officer of Serve First Solutions. “Together, we’ll deliver powerful, integrated solutions with the service excellence customers depend on.”

Fortis is a leader in embedded payments for software providers and ERP systems, processing billions annually through its proprietary technology.

Don’t miss what’s next. Subscribe to Dallas Innovates.

Track Dallas-Fort Worth’s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.