Plano-based payment technology provider Fortis has appointed two industry veterans to its executive leadership team: Brad Bialas as chief commercial officer and Kimling Lam as chief marketing officer.
Fortis said the appointments position Fortis for its next phase of aggressive growth across the software and ERP ecosystem.
“Brad and Kimling represent the caliber of leadership Fortis needs as we scale to meet increasing demand for our embedded commerce offerings,” CEO Greg Cohen said in a statement. “Their complementary expertise in commercial strategy and brand development will be instrumental as we deepen our partnerships, expand market presence, and deliver unprecedented value to software platforms and their business customers in the rapidly evolving market.”
Leading commercial strategy
The company said Bialas brings more than 24 years of fintech and payments leadership experience to his role as CCO.
Fortis said Bialas has an impressive track record of building high-performance teams and driving revenue growth at companies including Moov, Xformative, SwervePay, and BluePay. At Fortis, he will spearhead commercial strategy, forge key industry alliances, and accelerate revenue across multiple channels.
“The embedded payments market is at a pivotal inflection point, and Fortis uniquely combines technical innovation with genuine partner-centricity,” Bialas said in a statement. “I’m energized to scale an organization that has mastered the rare trifecta of cutting-edge technology, clear strategic vision, and a thriving ecosystem that’s fundamentally changing how software platforms deliver value.”
Enhancing brand experience
As CMO, Lam will lead Fortis’ marketing organization with a focus on elevating brand presence, enhancing the partner experience, and driving demand generation.
Lam’s extensive background in go-to-market strategy and digital transformation, was gained via senior marketing leadership roles at global payment leaders Adyen, Checkout.com, Worldpay, and FIS.
“By aligning our commercial and marketing strategies, we’re elevating embedded payments from technical integration to business transformation,” Lam said in a statement. “Our partners need more than solutions—they need narratives that showcase how our innovation directly drives their growth and monetization opportunities.”
Fortis said the strategic appointments come amid continued momentum for the company, backed by investments from Audax Group and Lovell Minnick Partners LLC, and an expanding ecosystem of ERP and software partnerships.
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