Fort Worth-Based Hapi Water Hits Target Store Shelves Across U.S.

The sugar-free, naturally flavored drink for kids was developed by a Nashville dentist. A 6-ounce serving of Hapi Water—which is now sold in 1,500 stores across the U.S.—has zero sugar and is fortified with 90% of the recommended daily allowance of Vitamin C.

Hapi Water, a sugar-free, naturally flavored drink for kids developed by a Nashville dentist, launched out of Texas in 2015. Now based in Fort Worth, the brand just snagged coveted shelf space in Target stores nationwide.

“We’re excited that Target, one of the most iconic retailers in the country, has added Hapi Water to its curated selection of offerings,” Hapi Drinks CEO Todd Fitzgerald said in a statement. “Our partnership with Target advances our mission of making healthy and great-tasting beverages available for families across the country.” 

Today’s announcement follows Hapi Water’s expansion into other new retailers, including its entry last month into Harris Teeter, a leading grocery chain with 250 stores in the Southeastern U.S.

Hapi Water is now sold in more than 1,500 stores across the U.S.

Comes in 6-ounce pouches in boxes of eight

Hapi Water comes in 6-ounce pouches, sold in boxes of eight. At Target, customers will have access to Hapi Water beverages in three flavors:  Pure Punch, Apple Joy, and Grape D’Vine. The product line also includes Sunny Strawberry Kiwi.

Hapi Water was created as a healthier alternative to sugary drinks often served to kids, including juice pouches and boxes, which can contain high amounts of sugar per serving. For example, an 8-ounce box of Juicy Juice 100% Juice Fruit Punch has no added sugars and is made from several different fruit juice concentrates, yet it still contains 27 grams of sugars. 

To appeal to a kid’s sweet tooth with zero sugars, Hapi Water contains both erythritol, a sugar alcohol, and stevia leaf extract. One 6-ounce serving of Hapi Water is fortified with 90% of the recommended daily allowance of Vitamin C, the company says.

Co-founded in 2011 by Nashville dentist

Hapi Water was co-founded in 2011 by Nashville dentist Dr. K.B. Parkes as a way to fight sugar-induced cavities and juvenile diabetes in children. Austin-based Karsten Idsal, a former U.S. Army infantry officer, joined the company in 2014 as co-founder and CEO.

The company raised $1.5 million in September 2020 in a venture fundraising round from 12 investors, according to the Austin Business Journal. In May 2018, the company raised $850,000 in funding from two angel investors, according to Forbes.

In 2019, Hapi Drinks received a $100,000 grant from PepsiCo’s North American Nutrition Greenhouse accelerator program, Forbes added. 

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.

R E A D   N E X T

  • With mega-droughts drying up lakes out west and "water wars" predicted in the world's future, having reliable access to water is becoming more and more vital. A team at UT Dallas led by Dr. Xianming “Simon” Dai is doing something about it. They're working on a tech platform that could enable anyone to have "an affordable, portable device that could access water anywhere, anytime conceivably using no external energy," according to the university.

  • UNT and Dallas-based communications tech company COMSovereign are partnering to develop and launch a new 5G edge-centric infrastructure test platform, funded in part by a grant from the North Central Texas Council of Governments. With the new program, UNT's Dr. Kamesh Namuduri says his team will "be able to expand our focus on wireless connectivity and research into Advanced Air Mobility technologies including UAVs, where UNT is already actively engaged with an expanding network of industry and government partners."

  • Last Thursday, Water Cooler tenant leadership teams and boards gathered together at Pegasus Park and were surprised with more than $200,000 in prizes to support the missions of their nonprofit organizations. Water Cooler is the community of nonprofit and social impact tenants at Pegasus Park in Dallas. Its members receive subsidized rent offering(s), access to philanthropic funds for furniture and infrastructure, and free or low-cost amenities and services designed to accelerate their respective missions, according to its website. Water Cooler at Pegasus Park is sponsored by Lyda Hill Philanthropies in partnership with J. Small Investments. Special guest speakers at the…

  • Dr. Amy Pinkham of UTD’s School of Behavioral and Brain Sciences received an award for outstanding research on social cognition. The award puts her group at the forefront of research in the field, the professor said. The work could be applicable for many disorders, including autism and mood and anxiety disorders.

  • Dr. Ahn is working on something very small that may have a profound, lifesaving impact on something hugely dangerous. In collaboration with UTSW Medical Center professor Dr. Ganesh Raj and UTHSC San Antonio's Ratna Vadlamudi, Ahn has created a molecule that can kill an array of cancers, including an aggressive form of breast cancer. The goal of the molecules is to prevent molecular “handshakes” between proteins that can cause out-of-control cell growth that spreads cancer further.