Former Symantec CMO Joins Zimperium to Lead Marketing Efforts

Zimperium, a Dallas-based global leader in mobile security backed by Liberty Strategic Capital and SoftBank, has named Michael Williams as its new Chief Marketing Officer (CMO). According to the announcement, Williams brings over two decades of cybersecurity marketing experience to the role, positioning Zimperium for continued growth in the rapidly evolving mobile security landscape.

Williams joins Zimperium from KnowBe4, where he served as CMO and played a key role in the company’s successful IPO and subsequent acquisition. His leadership at KnowBe4 resulted in top industry rankings and significant annual recurring revenue growth, Zimperium noted.

Prior to KnowBe4, Williams held the CMO position at Symantec, where he spearheaded the company’s resurgence in pipeline and enterprise growth, according to the news release. His extensive background also includes senior leadership roles at Blue Coat Systems and McAfee, where he developed and implemented global marketing growth strategies.

Shridhar Mittal, CEO of Zimperium, expressed confidence in the appointment: “Michael’s extensive experience and proven success in the cybersecurity sector makes him the ideal leader to drive our marketing efforts. We are confident that Michael’s vision and leadership will help Zimperium achieve new heights of success,” he said in a statement.

In his new role, Williams will oversee Zimperium’s marketing strategy, focusing on expanding market penetration and thought leadership. The company said his appointment comes at a critical time, as cyber attacks on mobile devices and applications reach unprecedented levels.

Williams commented on his new position: “Cyber attacks on mobile devices and applications are at an all-time high as organized cyber criminals exploit mobile as the primary infiltration point for ransomware, credential theft, and account takeover. Zimperium is the global leader in mobile security, and I’m very proud to be part of their mission to protect enterprises across the world.”

Zimperium said its Mobile-First Security Platform is designed to meet the demands of mobile business, providing security across both applications and devices. The company’s approach involves autonomous mobile security that adapts to changing environments, allowing businesses to capitalize on mobile-powered opportunities securely.

Get on the list.
Dallas Innovates, every day.

R E A D N E X T

CloudMellow Acquires Chicago-Based Digital Marketing Agency
Plano-based CloudMellow said the acquisition will further strengthen its portfolio of award-winning digital agencies by tapping Idea Marketing Group's design, marketing, UI/UX, and software development capabilities.
Ribbon Communications Hires Industry Veteran as Chief Marketing Officer, SVP
Plano-based Ribbon Communications Inc. announced that industry executive Joni Roberts has been named chief marketing officer, senior vice president, and that she will run the company's global marketing strategy, marketing organization, and investor relations. She will report to CEO Bruce McClelland. The CEO says Roberts' wide-ranging experience, together with tech acumen, a deep understanding of its business, and customer focus will be a tremendous asset to Ribbon. "Improving brand awareness amongst customers and investors is a key objective as we execute on our strategy to grow our business and establish Ribbon as a major networking technology provider," McClelland said in…
Dallas' Hope Leigh Marketing Group Adds Head of Client Services
Hope Leigh Marketing Group, a Dallas-based women-owned agency specializing in talent attraction, recruitment marketing, and employer branding, has added Carly Sparpana as head of client services. Sparpana will lead the team of global account coordinators and managers with the goal of continuing to expand the agency while also offering each client the hands-on service to which they are accustomed. "Carrie Corbin and I began HLMG in 2020 in the wake of a complete change in the workforce and talent landscape," HLMG co-founding Partner Amanda Thompson Buffington said in a statement. "Our goal when we founded the agency was to marry…
Skytale Group Hires Veteran Executive as Head of Marketing
The firm said that Morgen Buck is a proven marketing leader and will be responsible for establishing and implementing a strategic marketing plan that will continue to elevate its overall brand, digital experience, and communications.
Toyota Motor North America Announces 2 Marketing Operations Promotions
Plano-based Toyota Motor North America announced two executive changes to its marketing operations that take effect immediately. Toyota said that Michael Tripp, current vice president of Vehicle Marketing and Communications, is being promoted to group vice president, Toyota division Marketing. He replaces Lisa Materazzo who left the company in September. Tripp will be responsible for all Toyota division advertising, merchandising, media, incentives, analytics and motorsports. Tripp joined Toyota in 1995 and has held a variety of sales, operations, and marketing-related roles including vice president, Vehicle Marketing and Communications, and general manager Lexus Brand Communications & Experience for Lexus Europe. He…