Seattle-based food delivery startup Peach has announced that it will expand its service to Dallas next week. 

The move comes as Peach said it has been profitable in all three of its markets — Seattle, San Diego, and Boston — and ahead of launches in other cities next year, GeekWire reported.

Peach was founded by ex-Amazon engineer Nishant Singh and his former colleagues there, Denis Bellavance and Chenyu Wang.

“Dallas is a massive city that is home to a large population of working professionals and an incredible food culture.”
Denis Bellavance

Bellavance, Peach’s co-founder and chief technology officer, said Dallas’ growing food culture was the reason behind the company’s move here. 

“Dallas is a massive city that is home to a large population of working professionals and an incredible food culture,” Bellavance said in a release. “Those two elements are what will allow Peach to be successful and to create a mutually beneficial ecosystem of restaurants, corporate campuses, and individual consumers.“

The Peach App

Singh credits their time with Amazon as helping them learn about efficiency.

“One thing we totally accept is that because of our Amazon training, we have a leg up compared to the other delivery services,” Singh told GeekWire.

Peach has proven to be, well, a peach, in the food delivery industry after Sprig, SpoonRocket, and Maple went out of business, and Munchery laid off staff and recapitalized, according to GeekWire.

Peach focuses on office buildings where they deliver multiple lunch orders, and has developed its own innovative strategies for delivery, particularly for lunch orders delivered in bulk that must remain hot until reaching the customer’s desk, GeekWire said.

In its three current markets, Peach is aligned with more than 400 restaurants and 1,300 companies.

Peach operates on a simple system similar to how people text message their friends.

The startup sends a text message every morning to its members with a link to that day’s dishes, which rotate every day from a variety of restaurants with average price ranges from $10 to $14, GeekWire said. The delivery charge is $1 and there are no hidden fees or tipping, the company said.

Dallas area restaurants such as Monkey King Noodle, Urban Taco, Snappy Salads, Ziziki’s, Thai Opal, My Little Greek, Chameli, and others have partnered with Peach. Delivering in the area will begin Nov. 6. 

The company said that many other restaurants are expected to join its lineup soon. Its restaurant partners often are able to double or triple their net annual profits.

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