Company veteran Rodney Surber has been named chief operating officer of Greyhound, announced Flix North America, the parent company of long-distance bus service providers Greyhound and FlixBus.

Surber has been with Greyhound for nearly 30 years and will report to Kadir “Kai” Boysan, CEO of Flix North America.

“Rodney is a high-impact leader with deep operational expertise and extensive knowledge of Greyhound, making him the ideal choice to guide this iconic brand through the next phase of transformation and growth,” Boysan said in a statement. “Since joining the Flix family in 2021, Greyhound has achieved significant operational improvements through our investments in technology, fleet, and service quality. Rodney’s leadership will be essential in advancing the business further and positioning Greyhound to seize new opportunities for growth in the evolving long-distance travel landscape.”

Flix said that during his three decades at Greyhound, Surber has held various leadership roles, most recently serving as vice president of operations.

In his new role, Surber will be the top senior leader for the brand, overseeing bus operations, customer service operations, and maintenance and engineering. He will ensure that Greyhound continues to solidify its leadership position in long-distance bus travel and deliver exceptional service across its extensive network in the U.S., Canada and Mexico.

“I’m honored to step into this role during this pivotal time of growth for Greyhound and Flix North America,” Surber said in a statement. “The operational integration and improvements we’ve achieved to date have laid a strong foundation, and I’m excited to lead our efforts in driving even greater operational excellence, product innovation, and customer satisfaction. Our goal is for Greyhound to become the benchmark for service quality and the long-distance bus travel experience in North America, exemplifying excellence for other Flix partners and the industry.”

Flix said that Surber’s appointment is part of a suite of measures designed to further enhance operations across Greyhound, including refining the regional structure of Greyhound’s field operations and centralizing customer service for both Greyhound and FlixBus under a single management team to ensure a consistent experience for customers nationwide.

Flix noted that as a member of its unified network, Greyhound provides a modernized onboard experience, streamlined booking process, and improved customer service. Together, Greyhound and FlixBus, through its trusted partners, offer passengers an extensive coast-to-coast network of intercity bus routes, providing affordable and sustainable transportation to more than 1,800 destinations across North America.

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