Physical fitness is key to a healthy life, but repeating the same workout routine gets dull. That’s why Natalie Wolfe, founder of Dallas-based fitness startup StudioHop, is working to conquer this problem with new membership options that allow users flexibility and freedom to exercise with ease.
Wolfe said she wants the brand to be a “nationwide healthy lifestyle brand that incorporates not only boutique fitness, but nutrition, recovery and relaxation.” To help meet that goal, StudioHop memberships also include perks and massages.
“My mission is to help people achieve their fitness goals so they can feel confident and able to tackle the rest of their lives — to view their workouts as something fun and stress relieving, rather than punishment for their bodies.”
The new tier system lets users choose their preferred studios based on price, popularity, and activity. In addition, members can visit their studios up to 10 times per month, up from the five permitted by StudioHop’s former iteration.
StudioHop was born from Wolfe’s boredom with her own workout routine, she said. So she designed a program that lets users subscribe to all-in-one memberships that give them access to some of the best boutique gyms in their cities.
“My mission is to help people achieve their fitness goals so they can feel confident and able to tackle the rest of their lives — to view their workouts as something fun and stress relieving, rather than punishment for their bodies,” Wolfe said. “Our new tiers allow for a lot more flexibility and freedom for our members to attend classes at their favorite studios.”
Workout studios are placed in different tiers based on three factors: price, popularity, and activity. Members can then choose which plan works for them. These tiers include:
- Variety costs $125 and includes four visits to any studio location, as well as 10+ to locations included in the variety tier.
- Core costs $150 and includes four visits to any studio in a higher tier, and 10+ visits to locations in the core or variety tiers.
- Challenge costs $175 and includes four visits to every studio location, plus 10+ locations in the variety, core, or challenge level.
- Enthusiast costs $200 and gives members access studios of all levels.
StudioHop works with all different types of exercise programs, including barre, cross training, boxing, cycling, dance, martial arts, pilates, strength training, and yoga. Different classes fall into different levels, so members can pick the level that best suits their preferences.
Though you can already use StudioHop in Dallas, Fort Worth, Austin, San Antonio, Oklahoma City, Tulsa, and New Orleans, Wolfe hopes to turn her startup into a way to keep the entire country fit.
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