Four years ago, Elyse Dickerson took a major risk by leaving big pharma to co-found a biotech firm of her own called Eosera. She noticed there was a major gap in ear care and quickly got to work, eventually launching an introductory, first-of-its-kind ear care product. Since then, the Fort Worth-based startup’s seen widespread success—so much so that it’s now moving into a facility that’s double the size of its original location.
The multi-million-dollar company’s incremental growth has customer demands at an all-time high, according to Dickerson. In consumer market research Eosera conducted, 77 percent of 25-44 year olds were motivated to purchase the products to keep their ears routinely clean.
“Eosera saw an opportunity to fill a market need and improve the lives of both doctors and patients,” Dickerson, who’s also the CEO, says. “Through product innovation and clinical testing, Eosera introduced Earwax MD, a product designed to dissolve wax in as fast as 15 minutes, turning the market on its head.”
Eosera’s line of products—Earwax MD, Earwax MD for Kids, Ear Pain MD, Ear Pain MD for Kids, Ear Itch MD, Wax Blaster MD, Earwax PET—are now sold in more than 13,000 stores from major retailers like Target, CVS, and Rite Aid. And, accompanying the facility announcement today is the news that Eosera is releasing two products set to debut in late fall: EAR CLEAN MD and EAR ITCH MD NIGHTTIME.
Eosera’s Fort Worth facility
The new location at 5000 S. Freeway in Fort Worth is intended to support Eosera’s growing product offerings. The 10,000-square-foot manufacturing and warehouse space sits within a 500,000-square-foot complex and is intended to support in-house manufacturing by encompassing all the needs of product development, manufacturing, and packing of finished goods.
“We were motivated to move to the new facility because we simply maxed out our old manufacturing and warehouse area,” she told Dallas Innovates. “To keep up with new growth and current demands, we needed more inventory space. Additionally, our manufacturing and office team grew.”
The majority woman-owned company hired four new people in three different capacities in the past few months, bringing its total count to around 18 employees.
“Eosera looks for people who have similar values: creative, positive people with grit who can offer and follow through with fresh ideas,” Dickerson says. “We always put people before profits in our business, so we seek individuals who are looking to do the same.”
That mindset aligns with the principles of conscious capitalism that Eosera’s been built on. It’s all about valuing people as your company’s higher purpose, whether that be stakeholders and investors, consumers, or employees.
“We are unapologetically capitalists, but we see it as a bigger word; it encompasses more than profits. This concept affects our company culture,” Dickerson says. “Everybody’s voice matters and we enjoy a collaborative work environment where we’re not afraid to try new things, learn from mistakes, and value new ideas.”
Dickerson carried over that idea of collaboration in her new space too, customizing the area so it fit all of Eosera’s company needs. She and her team created various flex spaces where any employees are able to work and set up the warehouse space with dock access for seamless shipping and receiving of pallets.
Dickerson worked directly with the owner of the building, Bruce Conti of Conti Warehouses, to secure Eosera’s new space. The manufacturing space is currently being finished to meet CGMP (Current Good Manufacturing Practice) requirements, with the anticipated move-in date set for sometime this month.
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