E-Commerce Software Startup OrderMyGear Receives $35M Investment

The additional cash will allow OrderMyGear to accelerate investment in its software and expand its products and services.

OrderMyGear on Dallas Innovates artwork, istockphoto

Dallas-based group e-commerce software startup OrderMyGear announced a $35 million investment from Susquehanna Growth Equity (SGE). As part of the deal, Ben Weinberg and Aaron Flack — both with SGE — will join the OrderMyGear board of directors

The genesis of OrderMyGear was a software tool co-founder and CEO Kent McKeaigg built for his father, who was a youth team sports apparel and equipment dealer in Oklahoma, as a way to simplify a paper-based ordering process. Since its founding, the company — specializing in the team sporting goods and group apparel markets — has grown to 80 employees. In the SGE investment announcement, co-founder and COO James Skidmore said the number of employees could double over the next few years.

“OrderMyGear is an ideal fit for us.”
Ben Weinberg

SGE’s cash infusion will allow OrderMyGear to accelerate investment in its software, expand its products and services, and offer brand partners what McKeaigg termed “important insights” in a statement.

Weinberg said that OrderMyGear was an attractive investment opportunity because its platform offers an upgrade in efficiency and automation for the custom apparel industry, which he said has historically been slow to adopt technology.

“OrderMyGear is an ideal fit for us. We could not be more excited to join Kent and his team for this next phase of growth,” Weinberg said.

The company was founded in 2008 by McKeaigg and Skidmore with an e-commerce software platform that streamlined merchandising, ordering and fulfillment for the team sporting goods and group apparel markets. Its software platform facilitates these purchases through online stores and tools for dealers, decorators and other businesses selling group apparel to teams, corporations or other groups.

Last year OrderMyGear’s platform was responsible for almost $200 million in e-commerce for over 100,000 group stores and more than 2,000 team dealers, decorators, and athletic organizations.

Artwork by Dallas Innovates: Logo, OrderMyGear; Background DeshaCAM/istockphoto

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