Siemens PLM Software, a Plano-based division of the Siemens Digital Factory Division specializing in product lifecycle management, recently announced a partnership with professional auto racing’s Team Penske supporting the team’s NASCAR, IndyCar, and Supercar programs.
Through the partnership, Siemens PLM will create digital versions of Penske’s race cars — digital twins — through what a press release described as “an integrated virtual environment for digital modeling and simulation.”
The software will integrate with Penske’s CAD (computer-aided design), engineering, simulation, and machining platforms while the digitized race cars will allow engineers to try out design concepts virtually and quickly to improve racetrack results.
SIEMENS’ SOFTWARE HELPING PENSKE STREAMLINE OPERATIONS
Gartner includes digital twins among its top 10 strategic trends for 2018.
Siemens PLM will help the racing programs meet the dual challenges of development time and accuracy, said Lisa Davis, managing board member of Siemens and CEO of Siemens USA.
The software will streamline Team Penske’s operations by using the racecar’s digital twin to quickly analyze tweaks to the car based on data from actual on-track performance, which can be applied to physically manufacturing the changes. The entire process can create new components for a race car in as little as a few hours.
The use of digital twins is growing in prevalence. Technology research firm Gartner includes digital twins among its top 10 strategic trends for 2018. By 2021, it expects half of large industrial companies will utilize digital representations of physical objects in their operations.
PARTNERSHIP INCLUDES SIEMENS SPONSORSHIP
Team Penske owner, Roger Penske, welcomed Siemens as a key technical partner starting with the 2018 season and praised the company as a global brand known for its superior technology and engineering.
“We look forward to supporting Team Penske with our software to help streamline designs, speed results, and deliver the most successful racing teams yet.”
The deal includes Siemens as an associate sponsor on the Team Penske cars competing in the Monster Energy NASCAR Cup Series, the NASCAR XFINITY Series, the Verizon IndyCar Series, and the Virgin Australia Supercars Championship with branding on Team Penske Indy cars and on the uniforms of drivers and teams in the two NASCAR series.
The partnership makes the Plano-based tech firm part of Team Penske’s legacy of championship racing, said Tony Hemmelgarn, president and CEO of Siemens PLM Software, in a statement.
“We look forward to supporting Team Penske with our software to help streamline designs, speed results, and deliver the most successful racing teams yet,” he said.
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