RazHer Collaborative founder and CEO Kristen Standish has been named chief executive officer of Dallas-based VizSense, an AI-driven consumer insights company that focuses on influencer solutions, as part of a partnership with RazHer, a women-owned, full-service marketing agency for BIPOC-founded and mission-driven brands.
“This is truly a game changer for RazHer’s clients and influencer marketing as a whole,” Standish said.
VizSense founder Dr. Jon Iadonisi is stepping into the role of chairman of the board, the company said.
RazHer co-founder and Chief Marketing Officer Lisa Bell will serve as RazHer’s managing director, with support from founding employees such as Lily Gillis, who will run account partnerships and build the bridge for the partnership with VizSense.
Iadonisi founded VizSense in 2015.
By enabling RazHer Collaborative to offer the most advanced AI influencer capabilities, both companies said they are poised for growth.
As the new CEO of VizSense, Standish brings a blend of expertise and success in influencer relations, media, and Software as a Service (SaaS).
Since Standish founded Boston-based RazHer in November 2021, she and her team have seen value in combining best-in-class technology with influencer and marketing know-how to meet the specific needs of brands and organizations.
To the partnership, VizSense brings its technology to match a client’s core values and mission with that of the content creators almost instantly, the company said.
“Both companies provide uniquely distinct capabilities that will be combined to produce an unmatched value for all clients,” Iadonisi said in a statement. “RazHer has been able to assemble and activate content creators to reach specific audiences in a meaningful way for brands. RazHer gives access to authenticated influencers, but now with our technology, the ability to analyze and optimize influencer marketing performance will be unmatched. Our campaigns will undoubtedly move the needle for clients.”
RazHer said it continues to offer its community of curious, driven minds in-person bespoke events, including the Dec. 13 Meet the Author at the St Botolph Club in Boston with NY Times Bestselling author Ben Mezrich (Breaking Twitter and Dumb Money).
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