Known as the company that completely changed the lives of retail-obsessed fashionistas with the creation of the first-ever influencer-driven consumer shopping app, LIKEtoKNOW.it, it’s no surprise rewardStyle is ramping up for more growth. RewardStyle, the industry’s dominant monetization platform for influencers and the parent company of the popular LIKEtoKNOW.it shopping app, is rebranding its entire platform under one name: LTK.
To ensure consistency, simplicity, and shopping success, the billion-dollar company decided to unify its two brands. As LTK, the one-stop-shop platform will allow brands to leverage retail performance data; encourage influencers across all different areas of interest to create, manage, and grow their own ecommerce storefront, the LTK Shop; and continue to make shopping as swift as possible.
Thanks to rewardStyle, influencers are now in your Instagram feed, on your coffee table, and part of your shopping experience. A pioneer in global influencer marketing, the company is behind every shopaholic’s favorite app, LIKEtoKNOW.it, and drives millions in retail sales each year.
Built by bright, bold, and Dallas-bred redhead Amber Venz Box and her husband, Baxter Box, LIKEtoKNOW.it monetizes fashion influencer’s unique content. In 2011, the couple built rewardStyle and in 2017, the couple released its LIKEtoKNOW.it mobile app.
Powered by first-of-its-kind technology, in its first nine months, LIKEtoKNOW.it welcomed 1 million shoppers. LIKEtoKNOW.it, the “largest influencer platform in the world,” is a high-traffic app that literally made Instagram shoppable and in turn ignited the influencer industry.
For the first time, users were given the unique ability to instantly purchase real products in fashion, beauty, home, and family that they viewed on high-profile accounts. In addition, the platform handed fashion influencers a newfound way to monetize their social media.
It became the go-to place for the next generation of bloggers who could connect with mobile consumers through the rewardStyle platform and earn monetary gain for content creation.
“As a B2B2C platform that uniquely serves all sides of the creator commerce experience, it was important that we unify our business under a singular brand to further expand our clients’ opportunities,” said Amber Venz Box, co-founder and president of LTK. “We’ve spent the last six months investing in world-class talent, adding more than 100 new employees in 2021 alone. Our focus now is on innovation and speed. We’re developing new technology and features that propel our clients, and we are scaling the most dynamic and efficient online shopping experience powered by influencers.”
To date, global brands have invested more than $1 billion in creator content through LTK campaigns, collaborations, and commissions-on-sales.
Apart from the enhancements to its LTK shopping app, the company will be launching a new self-service feature that connects brands of all sizes and budgets to LTK’s massive influencer network. Ultimately, these updates will enable influencers to scale marketing plans first-hand, across all publishing platforms, including with the LTK shopping app more effectively.
The company rebrand will take effect immediately and launch to international markets, including the UK, Germany, France, Australia, China, South Korea, and Brazil. But, shoppers and stylists will have to wait as the LTK services, along with app, will be localized for regional brands and influencers later this year.
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