Rosy Wellness, a Dallas startup focused on improving women’s sex drives, recently landed $25,000 from the SoGal Foundation’s Global Pitch Competition for women-led startups and diverse entrepreneurs.

Competing against 59 other finalist teams from around the world, Rosy received a share of the $600,000 in investment capital awarded at the Feb. 29 contest in San Francisco.

“Women coming together to support each other is what Rosy is all about. This past weekend, SoGal brought together diverse women from around the globe to make an impact, and I am so thankful that Rosy was able to be a part of it,” Rosy founder Dr. Lyndsey Harper told Dallas Innovates. “More than anything, I was able to make meaningful connections and be inspired by many of the innovative founders and their companies.”

Regional competitions at 25 sites around the world determined the finalists from a pool of 1,700 submissions. A regional SoGal Pitch competition in Dallas selected Harper and Rosy Wellness, Faraj Mayan and Dallas-based Kanna, and Houston’s Smriti Agrawal Zaneveld, who pitched Lazarus 3D.

At the global competition, first place and $250,000 went to Austin-based Eterneva led by Adelle Archer. Eterneva, which turns cremated remains into diamonds, was featured on “Shark Tank” last year and received a $600,000 investment from Dallas Mavericks owner Mark Cuban.

Other awards at SoGal ranged from $10,000 to $100,000. Around 150 entrepreneurs among the finalist teams also had the opportunity to participate in a three-day startup boot camp.

Harper, who left her practice as an OB/GYN in 2018 to create Rosy, also recently received $1 million in a seed funding round.

The Rosy app helps women determine their “sexual wellness score” and offers more than 100 educational videos, guided lessons, and a community to ask questions anonymously. Rosy is partnering with more than 2,500 healthcare providers who help create content and recommend the resources to their patients.

“Winning the $25,000 investment opportunity in the competition was an incredible honor and signal that we’re onto something that could truly help all women,” Harper says.

Harper was recently featured as one of our 50 innovators and disruptors you need to know in Dallas Innovates 2020: The Magazine.

Most of the funding for the SoGal Global Pitch Competition came from SoGal Ventures and Draper U Ventures. A panel of 28 women and minority venture capital experts judged the competition.

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