Well, that’s one way to lure people back to the office.
Downtown Dallas’s iconic Fountain Place tower—a 58-story prism designed by architects I.M. Pei and Harry Cobb—is developing an exclusive, invitation-only private club for the building’s office tenants and a select list of “Dallas’ elite impact makers and distinguished professionals.”
Called Cypress at Fountain Place, the club aims to take its place in “the future of workspace amenities” by offering a social and sports club experience featuring two Trackman golf simulators, indoor and outdoor pickleball courts, and—in a true Texas touch—”the first hunting simulator in any office environment or urban club of its kind.”
“Cypress at Fountain Place is not just another ‘club,’ it’s truly a groundbreaking creation,” Chris Hipps, senior managing director at CBRE in Dallas/Fort Worth, said in a statement. “This is first-in class, first-in-market, and first-in-country. It sets Fountain Place apart and marks a new era of workplace luxury. Correspondingly, it will offer the companies that office at Fountain Place a significant advantage in their effort to recruit new employees, as well as to retain their existing high-performers.”
Matt Frelich, Trackman SVP of sales & business development for the Americas, called putting the two golf simulators in the club “a groundbreaking fusion of leisure and productivity.”
“What sets Cypress at Fountain Place apart is that no one else has ventured into this unique blend, making them pioneers in redefining the way we work, play, and achieve a perfect swing under one roof,” Frelich added in a statement.
The club is slated to open in early summer 2024.
A bold move in an ‘amenities arms race’
In another move to win “the amenities arms race,” the Cypress club’s ambiance will have an artistic component, with “one-of-a-kind creations from regional and international artists, ensuring that members can truly ‘relax in art,'” Fountain Place said in a written statement.
Aiming for a “bespoke hospitality experience,” the interiors of Cypress have been curated by Kellie K. Sirna of Studio 11.
“I wanted to tell a story that speaks to the rich and diverse tapestry that weaves Texas to some of its favorite pastimes—golf, hunting, and food,” Sirna said. “In designing this space, I drew inspiration from the timeless elegance of Pei’s diamond faceted building, the rich geometric foundations of Kiley’s water features, and the soft beauty of the Cypress tree. It’s a design that pays homage to Texas ways of life, while embracing the spirit of innovation, art and nature that defines this remarkable place.”
Along with the recreation and the art, the club also promises to “seamlessly blend cutting-edge technology with an opulent atmosphere, offering members access to modern gadgets, state-of-the-art amenities, classic food dishes, and a lavish bar setup.”
Fountain Place completed an extensive $70 million renovation in recent years that updated all of the building interiors with a goal of making them “as timeless as the iconic exterior.”
One of the building’s biggest tenants is Integrity Marketing Group. The Dallas-based company leased six floors of the building in 2021, making it one of the largest recent additions to downtown Dallas at the time.
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