Dallas Digital Media Startup Joins Snapchat’s Accelerator

Snap Inc., the parent company of Snapchat, has chosen Mogul Millennial to participate in the newest cohort for its Yellow accelerator program.

Mogul Millennial is a digital media platform providing resources for black millennial entrepreneurs and corporate leaders. Now, the Dallas-based company is expected to receive a $150,000 investment, office space in Los Angeles, and commercial support and partnerships, including Snapchat distribution, reports TechCrunch.

Brittani Hunter founded Mogul Millennial after feeling like “there was a void in the digital media space, and that the world was lacking content that catered to the needs of Black millennials that wanted more,” Hunter wrote in a post. When she realized that her friends felt the same way, she decided to create Mogul Millennial.

Now, Hunter leads the editorial and copywriting team and is also at the forefront of all content strategy and development projects. Hunter told Dallas Innovates that the media platform reflects the varied interests of today’s minority millennials, such as career advancement, finance, startup, and tech.

Brittani Hunter is the brains behind Mogul Millennial. [Photo: Courtesy Hunter]

“The content that we curate and syndicate is sourced from industry leaders with proven expertise. On our platform, we’ve shared expert advice from game-changers like the CFO of The Wing, to a 3X venture-backed fintech startup founder, and an Afro-Latino founder that’s built one of the most promising presentation software to date,” Hunter told Dallas Innovates via email.

After Hunter was recently accepted into the Yellow accelerator program, she headed to California. She’s currently there for four months and will receive an investment of $150,000 for equity. The program, which is owned by Snapchat’s parent company Snap Inc., selects established and aspiring storytellers from around the world who have an idea for mobile storytelling, whether it be “an interactive story, an AR experience, building the next big media company, or something in between,” according to Yellow’s website.

Included in the program is office space in California, mentorship with industry veterans, and networking opportunities. The program concludes with a final showcase where Hunter will be able to pitch her startup to a room full of investors. She’s eager to see the new opportunities and partnerships that form from the program.

“I’m extremely excited about the transformation that my company is undergoing as I’m learning from elite industry veterans and Snap leaders. Also, there are several other startups within the program that are building amazing businesses that I’ll be able to learn from and bounce ideas off on,” Hunter says.

When it came to applying for Yellow, it was a no brainer for Hunter as she saw the resources that it could provide to help her not only scale her platform, but also better position herself to be the go-to resource for black entrepreneurs and corporate leaders. She believes it’s important to align with the best mentors and programs in the digital industry to help her accomplish her goals.

“There is an infinite amount of knowledge that Mogul Millennial can learn from Snap’s Yellow accelerator program on building an engaged community of users and on creating a dynamic storytelling platform,” Hunter says. “Because of Yellow’s invaluable knowledge and experience in building scalable startups, it was a no-brainer that applying to join Yellow would be the smartest move for our company. “

Hunter is already looking ahead for what the rest of the year could hold for Mogul Millennial.

“You can look forward to seeing more game-changers sharing their expertise on Mogul Millennial this year through our online platform and through in-person experiences,” Hunter says. “In 2020, we will be hosting several meetups where our community can learn from some of the most influential leaders in corporate and in business.”

Lauren Hawkins contributed to this report.

Get on the list.
Dallas Innovates, every day. 

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.   
View previous emails.

R E A D   N E X T

Comments are closed.