Dallas-based franchising portfolio group BRIX Holdings—which has a taste for chains with “superior products and attractive growth prospects”—just gulped down another franchise.
BRIX announced Friday that it’s acquiring all assets of Clean Juice, “the original USDA-certified organic juice bar franchise.” Terms of the deal were not disclosed.
Slated to close within the next several weeks, the acquisition will add more than 75 existing Clean Juice locations, along with a dozen more in development, to the BRIX network.
Snagging Clean Juice brings BRIX’s national footprint to “more than 300 locations and counting” across brands that also include Friendly’s, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Humble Donut Co., and Pizza Jukebox.
Joining BRIX’ spectrum of ‘better-for-you’ options
“Our BRIX portfolio of brands all share a common thread: each has a unique and differentiated position in their sector with loyal guests and fans,” BRIX CEO Sherif Mityas said in a statement. “Clean Juice fits right into that mold with a strong foundation of beloved and certified organic offerings that effectively extend our spectrum of ‘better-for-you’ options.”
“We look forward to bringing this great brand and its passionate franchisees and guests into our portfolio to support a renewed period of growth and success,” Mityas added.
Clean Juice was founded by a married, juice-loving couple
Clean Juice was founded in 2016 by married couple Landon and Kat Eckles as what BRIX calls “the first USDA-certified organic juice and food bar franchise.” The entire Clean Juice menu is “certified organic across a wide variety of cold-pressed fresh and bottled juices, smoothies, wraps, sandwiches, açaí bowls, toasts, salads and other healthy food options,” BRIX said
“We launched this concept with a vision of redefining the fast-casual landscape by introducing an option that truly supports an overall healthy and organic lifestyle,” Landon Eckles, co-founder and CEO of Clean Juice, said in a statement. “This is the right next step in our brand’s journey—we’re confident that Clean Juice will be well positioned for future growth and success within the BRIX family of brands.”
Last year, Dallas Innovates looked at how BRIX continues to innovate its brands, including using robot technology to make pizzas at Pizza Jukebox.
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