BRIX Holdings

Tech Titans Taps Former Richardson Mayor Paul Voelker for Lifetime Achievement Award

by | Aug 12, 2026
The North Texas technology organization will induct Pinnacle Group’s Nina Vaca into its Hall of Fame and name BRIX Holdings’ Sherif Mityas its Corporate CEO honoree at its 26th annual gala Aug. 28 in Plano. It also announced finalists across 10 other categories.
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Expansion Ahead: Dallas’ BRIX Holdings Acquired by a Leading Friendly’s Franchisee
by | Jul 22, 2025
The acquisition includes the purchase of Friendly's, Clean Juice, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Souper Salad, and Humble Donut Co. Amol Kohli, leader of the group acquiring BRIX, began his career as a 15-year-old Friendly's waiter.
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North Texas’ Ultimate Coding Championship Levels Up: Streaming Reality Show Renewed for 2025
by | Oct 17, 2024
Software engineering becomes an exciting spectator sport as top tech talent races against the clock, tackling global issues from agriculture to accessibility, with real-world challenges and big cash prizes at stake. Here's how to watch—or become a contender.
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Dallas’ BRIX Holdings Acquires Organic Juice Bar Franchise Clean Juice
by | Apr 26, 2024
The deal will add more than 75 existing Clean Juice locations—along with a dozen more in development—to the BRIX network, which also includes Friendly's, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Humble Donut Co., and Pizza Jukebox brands.
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BRIX Holdings Continues to Innovate Its Brands, Adds New Franchise VP

by | Aug 23, 2023
After recently debuting its robot pizza concept, Brix has unveiled a "first-of-its-kind" Smoothie Factory + Kitchen concept and added a seasoned exec who expanded Shipley's by 100+ locations. His inaugural initiative? Crafting a new Friendly's "2.0" prototype store to ignite growth.
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BRIX Holdings New CEO: 90% of Restaurant Loyalty Programs Are ‘Glorified Discount Programs’
by | Dec 2, 2022
BRIX CEO Sherif Mityas, who was previously chief experience officer at TGI Fridays, has assumed full leadership of BRIX Holdings' and Amici Partners Group's brands. The new CEO recently spoke at the Fast Casual Executive Summit in Indiana. Personalization is the secret to successful restaurant brands, he says. Here are takeaways.
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