Sherif Mityas

Dallas’ BRIX Holdings Acquires Organic Juice Bar Franchise Clean Juice

by | Apr 26, 2024
The deal will add more than 75 existing Clean Juice locations—along with a dozen more in development—to the BRIX network, which also includes Friendly's, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Humble Donut Co., and Pizza Jukebox brands.
BRIX Holdings Continues to Innovate Its Brands, Adds New Franchise VP
by | Aug 23, 2023
After recently debuting its robot pizza concept, Brix has unveiled a "first-of-its-kind" Smoothie Factory + Kitchen concept and added a seasoned exec who expanded Shipley's by 100+ locations. His inaugural initiative? Crafting a new Friendly's "2.0" prototype store to ignite growth.
BRIX Holdings New CEO: 90% of Restaurant Loyalty Programs Are ‘Glorified Discount Programs’
by | Dec 2, 2022
BRIX CEO Sherif Mityas, who was previously chief experience officer at TGI Fridays, has assumed full leadership of BRIX Holdings' and Amici Partners Group's brands. The new CEO recently spoke at the Fast Casual Executive Summit in Indiana. Personalization is the secret to successful restaurant brands, he says. Here are takeaways.
Ben Lamm and Andrew Busey founded Conversable in 2016. [Photo: Conversable]
Texas AI Company Conversable Acquired by LivePerson
by | Oct 1, 2018
Conversable will join LivePerson in "taking conversational commerce to the 'Main Street' market," according to Conversable co-founder Ben Lamm. Conversation technology is a “transformative interface,” he says.