Red Mango

BRIX Holdings Continues to Innovate Its Brands, Adds New Franchise VP

by | Aug 23, 2023
After recently debuting its robot pizza concept, Brix has unveiled a "first-of-its-kind" Smoothie Factory + Kitchen concept and added a seasoned exec who expanded Shipley's by 100+ locations. His inaugural initiative? Crafting a new Friendly's "2.0" prototype store to ignite growth.
MORE
BRIX Holdings New CEO: 90% of Restaurant Loyalty Programs Are ‘Glorified Discount Programs’
by | Dec 2, 2022
BRIX CEO Sherif Mityas, who was previously chief experience officer at TGI Fridays, has assumed full leadership of BRIX Holdings' and Amici Partners Group's brands. The new CEO recently spoke at the Fast Casual Executive Summit in Indiana. Personalization is the secret to successful restaurant brands, he says. Here are takeaways.
MORE