Dallas-based Snipitz wants to change the way you watch live content—by letting you choose the camera angle. Through its content delivery interface (CDI), the web and mobile app lets viewers select their own POV when watching live events and videos. Combined with sharable “Snipz” video clips and a social media interface to interact with other viewers, “you have YouTube marrying Facebook on steroids,” the company says.

The app will give viewers multiple viewing options they can toggle between during a live broadcast. For instance, Snipitz could allow you to watch only your favorite golfer for 18 holes, instead of passively viewing every player on the course. Or watch a live concert from the front row, backstage, or zoomed in on a pop star.

“The user needs to know that they’re in charge of their own content, choices, and experience at all times,” Founder Denny Darmo, who’s backed a development team on the project for nearly two years, said in a statement. “Snipitz will ensure that this capability is possible from first download.”

Denny Darmo, Founder and President of Snipitz [Photo: Snipitz]

Darmo is taking on his added role of Snipitz president as of today. His company says its app is fully functional and in active beta testing. Darmo’s goal is to have Snipitz on a peer-to-peer, distributed blockchain which doesn’t yet exist.

Earlier this month, Snipitz signed a white-label agreement with Nevada-based Gen2 Technologies allowing them to use Snipitz’ UI as a front-end to its Iris Media Network. Snipitz can use Gen2’s IP in its radial and camera technology.

Darmo says Gen2’s main focus and technology complements his company. “Ultimately, we’re aiming to be one of social media’s leading platforms, which is also in line with the goals of Gen2 Technologies,” he said in a statement.

Last week, Darmo announced on LinkedIn that Gen2 will use his company’s CDI in collaboration with Colosseum Cards for Sports NFTs. He also said Snipitz is currently hiring.

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