Dallas-based Rosy Wellness launched in 2019 with an app that promotes sexual wellness for women across the country, by “bridging the gap” between what physicians can offer in their offices and what women truly need to thrive in their day-to-day lives.

Now Rosy is expanding that mission, by taking its platform beyond sexual wellness and into other underserved aspects of women’s health, including endometriosis, fibroids, menopause, migraines, and more. 

While practicing as an obstetrician-gynecologist, Founder and CEO Dr. Lyndsey Harper saw hundreds of patients with sexual health concerns that weren’t being properly addressed. She has strived to change that with the Rosy app by offering expert-created therapeutic education, customized, CBT-informed wellness plans, individual and group intimacy and health coaching, audio and written erotica, educational videos, a supportive online community, and more. 

Rosy Wellness founder and CEO Dr. Lyndsey Harper

In 2021, we told you more about Harper’s original mission for Rosy.

Now—with a total of $5 million in funding raised to date from investors including True Wealth Ventures, Portfolia, HealthX, Cultivation Capital, and Mindshift Capital—Harper aims to bring her platforms’ same “evidence-based approach” to a wider window of women’s health issues.

Her goal: to establish Rosy as “the first physician-founded platform supporting women throughout their lifetime.” (The app currently serves women from ages 17 to 91.)

Aiming to help close the ‘women’s health gap’

Rosy cited a recent McKinsey Health Institute report which found that “A woman will spend an average of nine years in poor health, which affects her ability to be present and/or productive at home, in the workforce, and in the community and reduces her earning potential.” The report says that investing in solutions that close the women’s health gap is a “$1 trillion opportunity to improve lives and economies.”

To help close that gap, Dr. Harper and Rosy say they are “poised to connect the dots for women, their [health care providers], and the innovations they need.”

‘Quickies’ connect health care providers with patients

As part of the new launch, Rosy has debuted something called Quickies—a free feature that connects health care providers directly with patients. Health care providers share educational content in a casual video format, “similar to social media,” Rosy said. All content is vetted by Rosy’s in-house medical team, aiming to offer a “much-needed alternative” to frightening Internet rabbit holes or “soliciting advice from amateur social media stars.”

Over 70 health care providers—including OB-GYNs, nurse practitioners, mental health experts, and pelvic floor physical therapists—are already active on the Quickies platform, “with almost 100 more on the waitlist and more being approved each day,” Rosy said.

Rosy says the Quickies feature has gotten “impressive traction” in its initial one month in beta testing. 

To get the word out about its new feature, Rosy is debuting a new ad campaign developed by its in-house team and an external copywriter. CBSocial is running the ads on Meta platforms and GoAmplify will run the ads on Google and YouTube.

Building on Rosy’s sexual wellness mission

The expanded offering is building on what Rosy has already achieved since its launch. More than 11% of OB-GYNs nationwide recommend the app to their patients, Rosy says, and the platform has mounted successful partnerships with medical industry heavyweights like Roche and Plug and Play’s Startup Creasphere.

Harper has also published op-eds about her mission outlets including TechCrunch and ACOG. 

The Rosy app is available at the App Store and on Google Play.