Dallas-Based Matt Appleby Named CEO at Zamora Company USA

The Madrid-based Zamora Co. is the owner of premium wine and spirits brands including Licor 43, Yellow Rose Whiskey, Martin Miller's Gin, and Ramón Bilbao wines.

Matt Appleby [Photo: Zamora Company USA]

Matt Appleby has been appointed chief executive officer of the Zamora Co.’s Dallas-based U.S. business cluster Zamora Co. USA, succeeding Bill Corbett who retired as CEO.

Corbett is serving in a senior adviser role through September 2023. The Madrid-based Zamora Co. is the owner of premium wine and spirits brands including Licor 43, Yellow Rose Whiskey, Martin Miller’s Gin, and Ramón Bilbao wines.

“The U.S. is a crucial market for Zamora Company, which we firmly believe could top 30% of our global business within the next several years,” Javier Pijoan, CEO at Zamora Co., said in a statement. “Matt’s impressive experience and strategic expertise in this market, coupled with his ability to build and lead high-performing teams, will no doubt help continue to position Zamora Co. USA as one of the premiere suppliers in this important market.”

Appleby joined Zamora Co. USA in 2019 as marketing director and has been functioning as the Spanish company’s interim U.S. CEO since November 2022.

He assumes full responsibility in the role, reporting to Pijoan.

During his tenure at Zamora Co. USA, Appleby has helped it increase net sales by 56% and total volume by 37%. The company’s flagship Licor 43 Spanish liqueur brand posted volume growth of 140% in the United States from 2018 to 2022, the company said.

Aiming to become a top U.S. wine and spirits supplier

Before Zamora, Appleby spent more than 20 years in senior management roles in sales and marketing at Rebecca Creek Distillery, Remy Cointreau USA, Brown-Forman, Pernod-Ricard, Red Bull North America, and Glazer’s Distributors.

“Few companies in this competitive industry have grown as fast and as successfully as Zamora Co. USA, and that’s a testament not only to our talented team and our world-class wine and spirits brands, but also to the vision and leadership of the Zamora Family who understood the opportunity and the importance of creating a U.S.-based business cluster here five years ago,” Appleby said in a statement. “I’m proud and honored to step into this role and take on the privilege of leading and building this organization into a top-20 wine and spirits supplier in the U.S.”

Zamora Co. USA manages sales, distribution, execution, and marketing of the following brands: Licor 43, Yellow Rose Whiskey, Don Papa Rum, Fercullen Irish Whiskey, Martin Miller’s Gin, Lolea Sangria, San Cosme Mezcal, Villa Massa Limoncello, Amaretto, and Vermouth, plus Spanish wines Ramon Bilbao, Cruz De Alba, and Mar de Frades.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.  

R E A D   N E X T

  • Georgia-based Saltbox—acclaimed by Fast Company in its list of 2022 Most Innovative Companies—opened a new 128K-SF co-warehousing location Tuesday in Carrollton. On tap: 169 flexible warehouse suites, 10 office suites, flex office space, access to loading docks, and a "top-of-the-line photo studio for entrepreneurs." "Our end-to-end solutions power the logistics journey of small businesses from startup to scale," said Saltbox Co-Founder and CEO Tyler Scriven.

  • Westlake-based Charles Schwab has partnered with Girls Scouts USA to modernize and relaunch the organization's financial literacy badges. The new financial literacy curriculum includes topics such as investing basics, building wealth, entrepreneurship, fraud awareness, and budgeting for different goals throughout life. The goal is to help bridge the gap between what girls learn in school and what they need to feel confident managing finances in life and business,.

  • Republic National Distributing, a Grand Prairie-based beverage alcohol distributor, is kicking off Women’s History Month with “Powered by Women,” a campaign honoring female pioneers in the wine and spirits industry. As part of the campaign, scholarship funds will be raised via an NFT auction. Throughout March, Republic will auction off custom-made digital collectibles (including the above) designed by digital artist Chelsy Escalona.

  • Zoo To Do is a major source of funding for the nonprofit Dallas Zoo. Proceeds help support the Zoo’s dedication to providing the best animal care, delivering unique education offerings, and strengthening its wildlife conservation efforts in Dallas and around the world.

  • Santander Consumer USA Names President of Chrysler Capital & Auto Relationships

    Dallas-based Santander Consumer USA Inc. announced that Betty Jotanovic will be president of Chrysler Capital and Auto Relationships where she will be responsible for all aspects of Santander Consumer's Chrysler Capital and Auto Relationships. Jotanovic will report to Bruce Jackson who recently was named head of the Santander US Auto business and CEO of Santander Consumer. "I am excited to welcome Betty to her new role and to work together to ensure a smooth transition across all Santander Consumer dealer and OEM relationships. Chrysler Capital has been a Santander Consumer priority for almost a decade and our commitment to this…