Dallas-based Amenities Health, a provider of a “digital front door” platform, has closed its Series A financing round, securing an additional $6.25 million. That puts Amenities’ total amount raised to date at $10 million, the startup said.
“As tech companies, retailers, and urgent care clinics offer patients increased convenience to lure them out of network, health systems must enhance their digital tools by offering a modern, seamless engagement strategy to keep patients satisfied, healthy and loyal,” Dr. Aasim Saeed, Amenities Health founder and CEO, said in a statement. “This involves providing an Uber or Amazon-like experience where patients can easily register in 30 seconds, find and book their appointments online, and receive same-day services.”
The company’s latest fundraising round was led by MemorialCare Innovation Fund, a strategic healthcare investment fund wholly owned by MemorialCare Health System. Epic Ventures, a venture capital firm which led Amenities’ seed round, also participated.
Other backers included healthtech CEOs Chris Gibson, Blake Marggraff, Kyle Robertson, Tom White, Kulmeet Singh, Harjinder Sandhu, and Buzz White, Amenities Health said.
How the platform works
Building off strong growth in 2023, Amenities said it plans to use the additional capital to expand and speed adoption of the company’s platform, which is designed to help health systems improve access to care, deliver personalized patient experiences, and earn loyalty through membership programs.
The company said that many hospitals and provider groups offer online scheduling, but it’s usually reserved for current patients and offered exclusively through the patient portal, which requires an existing account.
Amenities said its digital front door platform eliminates that barrier, enabling new patients to register and create a full EMR account instantly, with no lengthy forms to fill out, dated security questions to answer, or delays waiting for a live review.
The company’s “consumer-centric technology” then finds every available appointment across an entire health system network—including virtual and urgent care options—and organizes that information based on next available appointment, distance, and types of insurance coverage accepted, Amenities said.
The platform delivers streamlined access to medical test results, provider messaging, and insurance billing information, all “seamlessly integrated” with the most common patient portals, meaning patients no longer have to sign in multiple times into disparate systems.
Upgrading the patient experience
Amenities said that patients also have the option to upgrade to a higher level membership that unlocks innovative concierge medicine and financial protection services for individuals and families.
“Amenities Health is a fully white-label, expandable digital front door platform that serves as a gateway technology for hospitals and healthcare systems,” MemorialCare Innovation Fund’s Brant Heise said in a statement. “The suite of digital tools helps connect otherwise disjointed services across the healthcare continuum and provides a next-level experience that will dramatically reduce the friction patients experience today when trying to access care, ultimately leading to better continuity of care, patient loyalty and engagement for healthcare systems.”
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