Next time you find yourself worn out from a good ‘ole shopping spree, take a moment to journey to a wildlife refuge in space. Or plunge into the sea to reunite a family of whales. Or even embark on a mission to break an ancient curse and find a lost pearl.
It’s all part of the magic coming to NorthPark with Dreamscape.
Los Angeles-based VR startup Dreamscape today announced it will open its latest installment in Dallas’ NorthPark Center on Aug. 15. In a new partnership with AMC Theatres, the North Texas location marks the first of four standalone, in-theater exhibits coming across the U.S.
The full-sensory experience combines “the emotional power of cinema and the thrill of theme park rides with state-of-the-art VR technology,” Bruce Vaughn, CEO of Dreamscape, said in a statement. “We are able to deliver our customers the ultimate in wish fulfillment—becoming the hero of their own adventure.”
The next-gen entertainment will feature three free-roaming VR experiences, all focused on interactive storytelling. There’s Alien Zoo, The Curse of the Lost Pearl: A Magic Projector Adventure, and In The Blu: Deep Rescue. Each adventure pod is equipped with studio-based experiences that will be refreshed regularly.
“NorthPark Center has always been a leader in experiential marketing,” Kristen Gibbins, executive director of marketing at NorthPark, said in a statement. “With the advancements in digital technology, Dreamscape is creating an entirely new category of entertainment from the brightest minds in film and storytelling.”
Dreamscape has raised more than $26M from some of Hollywood’s major companies, including AMC, 21st Century Fox, WarnerMedia, Nickelodeon, MGM and more. To produce the VR content, Variety reported that AMC committed an additional $10M.
Located on Level Two between Neiman Marcus and Nordstrom, Dreamscape’s NorthPark location will house three adventure pods at opening, all featuring an array of “exciting original and studio-based experiences that will be refreshed on a regular basis.” Book your adventure in advance here.
Check out photos of Dreamscape’s Los Angeles location for a taste of what’s to come. It’s a good indication of what Dallas’ Northpark experience will look like, according to the company.
All photos are courtesy of Dreamscape.
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