experiential retail

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7-Eleven Opens Its First Corporate-Owned Drive-Thru With a Laredo Taco Company at an Evolution Store in Dallas

by | Mar 23, 2021
Coming to 7-Eleven's Evolution Store on Park Lane and Abrams Road is the first-ever Laredo Taco Company drive-thru restaurant. It marks the latest innovation at one of the Irving-based retailer's 'lab stores,' an experiential testing ground for patrons to try new concepts.
Testing Ground: 7-Eleven Opens Dallas’ Second ‘Lab’ Store in Lake Highlands
by | Nov 19, 2020
7-Eleven's fifth Evolution Store will serve as an experiential testing ground for patrons to try new concepts. Customers can expect the latest in shopping technology, new products, and larger-than-life murals inside and out.
Coming Soon: Dreamscape’s Immersive VR destination to Launch at Dallas’ NorthPark Center
by | Aug 6, 2019
The new full-sensory experience combines "the emotional power of cinema and the thrill of theme park rides with state-of-the-art VR technology." See what you can expect in our gallery.