Capital One Lets Consumers Take
Auto Navigator for a Spin

The goal of Auto Navigator is to make consumers dealer ready before they step foot on a car lot.

Auto Navigator

Capital One’s Auto Navigator’s latest update combines auto financing with actual vehicle shopping, scouring 3 million cars and 12,000 dealerships nationwide to help consumers find the right vehicle.

The Auto Navigator also recently debuted a soft credit check that looks at a consumer’s credit score without affecting it.

The goal is to make consumers dealer ready before they step foot on the car lot.

“We’re really challenging the market for the sake of our customers.”
Megan Baker

“That’s new, and the car listings themselves are new,” said Megan Baker, senior director of brand marketing. “We have made that a seamless daily update. We’re really challenging the market for the sake of our customers.”

All this innovation comes from “The Garage” innovation center at Capital One’s campus in Plano. The Auto Navigator debuted in the summer of 2015 and has been constantly changing since then.

The garage has a testing area where consumers can take the Auto Navigator for a spin to find potential problems.

“We understand the pain points they go through when they buy,” Prachi Purohit, senior manager of corporate communications for Capital One.

HOW IT WORKS

First, consumers enter their personal information and the soft credit check is conducted. Whether they get prequalified or not, they can browse vehicles by location, price, features, and other factors from the Auto Navigator website. They can even search for a specific vehicle by VIN.

The tool factors in the price, interest rate and other factors on the fly. 

“You can actually change the vehicle sales price in the tool itself and see how that changes your monthly payment and APR,” Baker said.

Then, the consumer can pull that information up on their mobile browser, take it to the dealership and start the actual buying process.

Vehicle trade-ins, warranties, and other add-ons can be plugged in, too.

The Auto Navigator finances vehicles from $4,000 up to $40,000.

DFW AUTO SHOW

Capital One will showcase the Auto Navigator at the DFW Auto Show March 22-26 at the Kay Bailey Hutchison Convention Center.

Capital One is the title sponsor for the car show and will have a meet and greet with Chip Foose from the show Overhaulin’.

“I’m thrilled to be joining Capital One at this year’s DFW Auto Show, ”Foose said in a statement. “In my more than 45 years in the auto industry, styles, models, and technology have constantly evolved,” Foose said. “So, too, has the way we finance cars — the Capital One Auto Navigator website is a great example of that.”

He’ll also have one of his custom cars on display.

Overhaulin’ co-host Adrienne Janic will also be in attendance.


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  1. […] One also showed off its Auto Navigator technology that lets consumers get pre-qualified and shop for at area dealerships all from the same […]