BBG Appoints SoFi Technologies’ Exec as New Chief Revenue Officer

Barrett Scruggs will lead and manage BBG's revenue generation efforts, and enhance overall operational efficiency between service lines, the firm said.

Dallas-based BBG has appointed financial services industry veteran Barrett Scruggs to the new position of chief revenue officer at the independent commercial real estate services firm and the industry’s first bundled service provider.

“Barrett’s impressive background, leadership experience, and proven track record in driving revenue growth and leading operations for major global companies will serve as a tremendous asset for the next phase of our expanding leadership position. Barrett’s appointment to this high-impact role represents our continued investment in our services, clients, and our people,” BBG CEO Chris Roach, MAI, CCIM, said in a statement.

Scruggs will lead and manage BBG’s revenue generation efforts, and enhance overall operational efficiency between service lines, the firm said.

That includes formulating and executing comprehensive sales and business development strategies, identifying new market opportunities, and fostering strategic partnerships to drive sustainable growth.

BBG said that Scruggs will work closely with cross-functional teams to streamline internal processes, implement best practices, and identify areas for continued improvement across BBG’s operations.

Before joining BBG, Scruggs was a vice president at SoFi Technologies where he created successful revenue growth strategies and led operations for the firm’s workplace benefits business. Scruggs also held other senior-level positions at the company.

“It’s truly an honor to join BBG and contribute to its market-leading reputation of providing the best possible outcomes to its growing client base. I am excited to work with the talented team to propel the company to new heights,” Scruggs said in a statement.

BBG’s commercial real estate services include valuation, advisory, assessment, desktop evaluation, energy services, cost segregation, zoning, and ALTA surveys. It has 47 offices in key US markets and serves more than 4,500 clients.

A Big Five national commercial real estate valuation firm, BBG has expertise in multifamily, office, retail, and industrial sectors.

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