AT&T Helps Disney Improve Behind the Scenes Workflow at Theme Parks

The Dallas-based telecom giant developed a mobile application piloted by Walt Disney World Resort employees.

disney

Dallas-based AT&T Inc. has partnered with Walt Disney World Resort to help employees at the Florida theme parks be more efficient in completing maintenance tasks. 

With millions of visitors a year, Walt Disney World has a cast of employees working behind the scenes to ensure guests have a smooth experience. 

To improve work order response times and provide more on-the-spot job resources, Walt Disney World turned to the telecom giant for a location-based technological solution, according to a release. 

“When you have the technology teams of two iconic brands working together, the potential result is greater than working on our own.”

Mark Todd

The AT&T Foundry developed a mobile app which offers information such as procedures, maintenance manuals, and work history that maintenance workers can access at their fingertips as they complete service tasks. 

“When you have the technology teams of two iconic brands working together, the potential result is greater than working on our own,” Mark Todd, vice president of Engineering Services & Manufacturing at Walt Disney World, said in a release. “We are thrilled to work with AT&T to continue to explore exciting and innovative new ways to help our cast make magic behind the scenes.” 

The app was first demoed at the Epcot park, according to Mike Albrecht, an innovation coach at the AT&T Foundry Innovation Center in Plano.

“For me, the greatest part of the collaboration was realizing that technology like machine learning, data distribution, and location awareness can drive ground-breaking improvements in environments where technology plays a supporting role, rather than a primary role,” Albrecht wrote on the AT&T Innovation Blog. 

It’s not the first time AT&T and Disney have teamed up. The telecom company has been the official wireless provider for Walt Disney World and Disneyland Resort since 2013.

As part of that agreement, AT&T has improved cell and network service capabilities at the theme parks and helped create digital tools geared toward guest services. 


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