Analytic Partners, a Miami, Florida-based leader in commercial mix analytics, announced it has expanded its U.S. presence with a new office in Dallas.

President & CEO Nancy Smith

The new office adds to the company’s existing U.S. presence in Miami, New York, Charlottesville, and Denver. The Dallas office will serve as another hub for the firm’s team of experts to advise marketers at global, Fortune 500 organizations to best capitalize on data-driven decision making to achieve commercial growth.

“As the fourth-largest metro in the country, and one that has grown markedly faster than many other U.S. cities, the Dallas-Fort Worth region is an attractive location for the next phase of our expansion,” Nancy Smith, president & CEO at Analytic Partners, said in a statement. “We see the diversity of industries that have established a foothold in the region, its emergence as a tech hub, and the strength of top talent as compelling reasons that will benefit our team, our customers, and our overall business growth.”

Seeking North Texas talent

Analytic Partners said it is actively hiring for customer engagement, product, marketing, engineering, and human resources roles with additional opportunities in the future.

Known as a leader in the Forrester 2022 Wave: Marketing Measurement and Optimization Solutions report, Analytic Partners provides marketing measurement and commercial mix analytics to Fortune 500 brands worldwide.

The Dallas office, which will open later this year, is Analytic Partners’ fifth location in the United States, and 12th worldwide.

This expansion follows Analytic Partners’ impressive traction in the last 12 months, which includes an investment from Onex Partners, senior executive hires, and additions to its board of directors.

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