Amazon Deploys Its First Palm Recognition Tech at Dallas Love Field Airport

Travelers shopping at Hudson Nonstop stores inside Dallas Love Field Airport will be the first to try Amazon One, a contactless way to enter and pay for items using only the palm of your hand.

Frequent airport travelers are familiar with Hudson, the designated stop when you need to snag a snack, an in-flight read, or a pair of headphones. Now the company is making it easier for those on-the-go to get what they need fast—and it’s teaming up with Amazon to do it.

Hudson has just deployed the e-commerce giant’s palm recognition service, Amazon One, at its first Hudson Nonstop store inside Dallas Love Field Airport. The integration allows customers a more convenient and contactless way to enter, shop, and pay for their goods.

Hudson, a Dufry company and provider of travel experiences across North America, is the first retailer in the industry to offer the technology. Hudson operates more than 1,000 stores in airports, commuter hubs, landmarks, and tourist destinations.

“The introduction of Amazon One to the Hudson Nonstop store at the Dallas Love Field Airport brings another convenient way for travelers to quickly shop and be on their way,” Dilip Kumar, vice president of physical retail & technology at Amazon, said in a statement. “We’re thrilled Hudson is offering travelers in Dallas the ability to shop quickly and effortlessly using a combination of Just Walk Out technology and Amazon One so they can get what they need without having to wait in line, stopping to checkout, or even taking out their wallet.”

How it works

Amazon One—powered by Amazon’s Just Walk Out technology—offers travelers two options when entering the Hudson Nonstop store: Inserting a credit or debit card or hovering their palm over the Amazon One device at the entry gate.

Kiosks are located just outside the Hudson Nonstop at Love Field for first-time Amazon One users to enroll. That allows them to securely associate a credit or debit card with their palm “signature” before entering.

Travelers who’ve already signed up can simply hold a palm over the Amazon One device at the entry gates to unlock store access. Upon exit, the card linked to their Amazon One ID will be automatically charged for the items they choose to leave the store with.

Amazon One enrollment is also available at select Amazon Go, Amazon Books, Amazon 4-star, Amazon Fresh, Amazon Pop Up, and Whole Foods Market stores.

Just Walk Out

Currently, two Hudson Nonstop stores use Amazon’s Just Walk Out technology: one at Love Field and one at Chicago Midway International Airport.

But Dallas is the first Just Walk Out tech-enabled location in an airport to deploy Amazon One.

The launch expands the relationship between Hudson and Amazon. East Rutherford, New Jersey-based Hudson has been continually making moves to expand its digital offerings, which include the launch of automated specialty retail and additional checkout options, such as mobile point of sale and payment methods like “Tap To Pay.”

The retailer plans to make more investments that enhance customer service and reimagine the shopping journey.

“The integration of Amazon One into our technology portfolio demonstrates Hudson’s unique ability to continually redefine and elevate the travel experience,” Hudson CEO Jordi Martin-Consuegra said in a statement. “With consumers increasingly demanding greater convenience and speed, we look forward to leading the charge in introducing new innovative solutions and retail concepts that are designed to meet and exceed the expectations of our travelers and partners.”

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