Plano-based Aimbridge Hospitality, a leading global hotel management services company, represents over 1,500 properties in 50 states and 23 countries. Its portfolio includes the operation of 84 lodging brands, plus more than 90 independent boutique/lifestyle hotels. After launching six operating verticals several years ago, Aimbridge has now formed six operating divisions with a goal of delivering enhanced expertise across all its properties.
“Our new divisions are built upon the foundation of the operating verticals we launched several years ago, now enhanced by our recent investment in operations leadership,” Aimbridge President and CEO Michael J. Deitemeyer said in a statement. “Mark Tamis, president of global operations, has oversight for the operating divisions allowing each team to sharpen their vertical expertise and add value for our owners.”
The new divisions include four that are vertical-expertise-driven:
• Full Service, providing hotel and resort expertise at scale
• Evolution Lifestyle, differentiated through curated experiences
• Enhanced Select Service, offering focused service for “lasting success”
• Select Service, offering efficiencies that drive results for short and extended stays
Two new geographically focused divisions are aimed at bolstering growth in EMEA (expanding beyond the U.K. and Europe), and Latin America, building from Aimbridge’s strong existing foundation in Mexico.
Presidents named for each vertical
Mark Tamis, Aimbridge’s president of global operations, says the new divisions are designed to drive efficiency, nimbleness, and more, with a president dedicated to each one.
“The new structure of our six operating divisions builds on Aimbridge’s operating acumen with a focus on specific industry verticals where we have proven expertise and results,” Tamis said in the statement. “Each division, serving as distinct business units, will be led by a highly skilled and experienced divisional president who will drive efficiency for decisions, nimbleness to proactively support the properties, and bolster dedicated teams to optimize results.”
The division presidents include Rob Smith (Full Service); Will Loughran (Evolution Lifestyle); Ben Perelmuter (Enhanced Select Service); Simon Mendy (Select Service); David J. Anderson (EMEA); and Leandro Castillo (Latin America).
Allison Reid named chief global growth officer
Aimbridge Hospitality’s Chief Global Growth Officer Allison Reid. [Photo: Aimbridge]
To drive further growth through strategic development and operational expertise, Aimbridge has hired industry veteran Allison Reid for the newly created post of chief global growth officer. The company says her experience and leadership “will empower Aimbridge’s business development teams to fuel the company’s global pipeline.”
“As Aimbridge evolves, it’s an ideal time for Allison, a recognized executive with extensive experience, to lead our growth focus,” Deitemeyer said. He added that “through our operating structure and expertise, we have the acumen ready to immediately take over management and add value for owners across the full spectrum of hospitality verticals.”
Reid brings more than 35 years of hospitality leadership experience to her new role. She most recently served as chief development officer at Kimpton Hotels & Restaurants. In that role, she drove Kimpton’s strategic growth direction and led all its real estate development activities, including the sales and negotiation process for managed and franchise development, client relationships, and asset repositionings.
“This is an incredibly exciting time in our industry, with notable growth potential and emerging opportunities ahead,” Reid said in a statement. “I look forward to building on Aimbridge’s momentum working with a dynamic team of the industry’s best talent on a global scale.”
Reid previously served as SVP of North America development at Starwood Hotels and Resorts Worldwide, where she led all development and acquisition efforts for all 11 brands in North America, the Caribbean, and French Polynesia.
She began her career as an assistant controller with ITT Sheraton Corporation at the St. Regis in New York, and went on to hold roles with the Sheraton Grand in Los Angeles, Interstate Hotels, and W Hotels Worldwide.
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