The marketing team at Dallas-based Daisy Brand—America’s best-selling brand of cottage cheese and sour cream, according to Statista—may be into experimental opera. They may watch Congressional panels on C-SPAN. Who knows? They may even discuss the theories of French philosopher Jacques Derrida, and argue passionately about Heideggerian phenomenology.

But when they looked for the perfect brand partner, they kept things simple. Why not call up Daisy from ABC’s “The Bachelor”?

Daisy Kent, the breakout star of Season 28 of “The Bachelor” starring Joey Graziadei, definitely took the call—because she’s signed on to become a Daisy Brand marketing partner.

Dance began with commercials on ‘The Bachelor’

Daisy Brand began wooing Kent from afar during her “Bachelor” season run, by running commercials during her “most pivotal moments on screen,” the company said.

“Advertising on a show featuring a fan-favorite contestant who shares our brand name and exemplifies the positivity that we try to embody as a brand felt serendipitous,” Erik Christensen, head of brand & insights at Daisy Brand, said in a statement. “We’re excited to make a partnership with Daisy official and to share some surprises featuring both Daisys throughout the year.”

Daisy Brand has partnered with Daisy Kent, a breakout reality star from ABC’s “The Bachelor.” [Photo: Daisy Brand]

Why America pulled for Daisy (the reality star)

So why is Daisy Kent so famous? After making it to the final two on the show, she was turned down by Graziadei in favor of fellow contestant Kelsey Anderson. But millions of fans were pulling for Daisy, it turns out.

The Minnesota-based account executive actually grew up on a Christmas tree farm. She has profound hearing loss and uses a cochlear implant. Plus, she’s worked with a nonprofit to fund research and help others like herself who need financial help to get the implants.

No wonder many fans hoped Daisy would go the route of other “Bachelor” No. 2’s and become the next “Bachelorette.” Alas, while she’ll make an appearance on that show’s new season, she reportedly turned down the lead role for personal reasons, including a serious bout of Lyme Disease.

Cottage cheese takes a star turn on social media

Daisy Kent has nearly 1 million Instagram followers, and her TikTok profile has earned over 22 million likes.

But cottage cheese hasn’t done badly on social lately, either. According to Daisy Brand, the category has “exploded” over the past two years, partly by social media recipes showcasing cottage cheese’s versatility. Daisy Brand’s Cottage Cheese ticks off one big trend box by having only three ingredients—”and no thickeners, stabilizers, preservatives, or additives,” the company says.

Another big reason for the partnership? Daisy (the reality star) likes it (the Daisy Brand cottage cheese).

“I grew up eating cottage cheese, and Daisy is my go-to brand—and not just because we have the same name,” Kent said in a statement. “As a huge fan and nutrition girl, I’m ecstatic to collaborate with Daisy Brand and highlight their delicious and high-quality Cottage Cheese products. I can’t wait to share more about why only Daisy Cottage Cheese will do for me.”

Founded in 1917, Daisy Brand is headquartered in Dallas and operates three “state-of-the-art” manufacturing facilities across the country. Its products can be found at retailers and restaurants nationwide.

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