Fort Worth’s Schumacher Electric Names Consumer Products Exec as CEO

Joseph Rainone previously served as CEO of the e-commerce furniture company Ubique Group. He also held leadership roles at Melissa & Doug, Bayer and Hasbro.

Joseph Rainone headshot

Fort Worth-based Schumacher Electric Corp., which offers EV chargers and a plethora of power conversion products, named Joseph Rainone CEO.

“We are excited to welcome Joseph to Schumacher Electric,” Board Member Lori H. Gonzalez said in the company’s announcement. “His leadership experience, strategic vision, and proven ability to drive growth make him the ideal leader to guide the company into its next phase of success.”

Leadership driving growth

 Rainone has more than 30 years of executive leadership experience that includes consumer products, manufacturing, retail and e-commerce. His experience includes both Fortune 500 and private equity-backed enterprises.

“I am honored to join Schumacher Electric at such a pivotal moment in its history,” Rainone said. “The company has an outstanding foundation, a talented team, and a portfolio of trusted brands.”

Most recently, Rainone served as CEO of Ubique Group, an e-commerce furniture company. There, he led the organization through tariffs, pandemic-related disruptions and supply chain volatility while maintaining double-digit growth and scaling the business. Earlier in his career, he held senior leadership roles at Melissa & Doug, Bayer and Hasbro.

About Schumacher Electric

Founded nearly 80 years ago, Schumacher Electric moved from the Chicago area to Fort Worth in 2021. The company is best known for its aftermarket automotive battery chargers and jump starters.

Private equity firm Ripple Industries acquired the company in 2022. In 2023, Schumacher Electric began offering its EV battery chargers to residential and commercial customers through an agreement with Green Marbles.


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