Dallas-based Wingstop (Nasdaq: WING) has used global sports events as a backdrop for introducing its brand with “House of Flavor” pop-up experiences—including at the 2026 Winter Olympic Games in Milan, Italy, and the 2024 Summer Olympics in Paris, France. Next month, it will bring its “ultimate fan destination” right to its own backyard in the midst of FIFA World Cup 2026. 

From June 24 to July 3 at The Bomb Factory in Dallas’ Deep Ellum, Wingstop’s House of Flavor experience will feature the brand’s sauced-and-tossed wings, live DJs, gameday World Cup watch parties, merch, free tattoos and “nonstop vibes.”

The Dallas experience will also feature a barber delivering “fresh, soccer-inspired cuts,” and a one-night-only performance by Harlem rapper and songwriter FERG on June 24.

A similar experience will be offered in Toronto, another World Cup host city, from June 11 to June 14.

“When the world shows up for the game, we bring the flavor and the culture,” Wingstop Chief Brand Officer Donnie Upshaw said in a statement. “House of Flavor is built for that energy, bringing fans together through culture, community and craveable flavor you can see, feel and taste.”

During its June 24-July 3 run, the Wingstop’s House of Flavor will be open from 11 a.m. until “late.” Hours are subject to change, entry fees and/or age restrictions may apply, and entry restrictions may apply.

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