Athlete-driven sports media company Tidal League—which produces original podcasts, talk shows, and live digital series across the NBA, NFL, and global sports—has established a new content studio at The Star in Frisco.
Founded in Halifax, Nova Scotia, in 2018, Tidal League has gone on to become one of the most respected names in athlete-led media. Its productions and content empower athletes “to own their narratives and build scalable media IP.” the company said.
Supported by the Frisco Economic Development Corp., Tidal League said its move into Frisco further elevates the city’s position as a national hub for sports, innovation, and storytelling.
“Frisco represents everything we value—innovation, community, and a deep connection to sports,” Tidal League founder and CEO Kurt Benson said in a statement. “Partnering with the Frisco EDC to establish our studio at The Star allows us to scale production and build meaningful relationships within one of the most forward-thinking cities in America.”
The company’s move to Frisco was supported through a collaboration between Frisco EDC, Plug and Play, and GameSquare, Tidal League said.
Platform’s live NBA talk show features 3 former Dallas Mavericks
Tidal League said its new Frisco studio represents “a transformative step” in its U.S. expansion.
The facility will anchor flagship programming such as “To The Baha,” a live NBA talk show hosted by former Dallas Mavericks Charlie Villanueva, Raymond Felton, and Theo Pinson. Since its debut on YouTube, “To The Baha” has generated millions of views and continues to experience rapid audience growth, with recent guests including Tyson Chandler, Thaddeus Young, and CJ Miles.
Adding new impact to ‘Sports City USA’
“Tidal League’s expansion to Frisco is a tremendous addition to our city’s sports and creative ecosystem,” said Jason Ford, president of the Frisco Economic Development Corp.. “Their athlete-led model aligns perfectly with Frisco’s vision for innovation and storytelling in the sports industry. We’re excited to welcome them to The Star and look forward to the economic and community impact they’ll bring to Sports City USA.”
The Star is the home of the Dallas Cowboys and a growing hub for sports tech and business.
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