“Western is something that you’re seeing happening all over, and for me, I was like ‘No one knows it like we do.’”
Kendra Scott
.…on last week’s opening of the Western lifestyle brand Yellow Rose by Kendra Scott in Dallas’ West Village, via the Dallas Morning News.
After launching in Austin in 2023, the Western lifestyle brand Yellow Rose by Kendra Scott opened Friday in Dallas’ West Village retail and multifamily development at 3699 McKinney Avenue. Dallas Innovates first wrote about the expansion last month, sharing how the brand reimagines Western style with new product categories including hats, footwear, home goods, and apparel.
“I just felt it was time—like, let’s bring something fresh, new, innovative to this amazing city that has really been a big part of giving me my wings to fly,” Scott told the Dallas Morning News’ Brian Womack about the expansion to Dallas.
You can read more about how Scott’s “Texas-based brand” is planting its roots in the DMN story here.
For more of who said what about all things North Texas, check out Every Last Word.
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