After launching the western lifestyle brand in 2023, Yellow Rose by Kendra Scott is expanding into Dallas, Austin, and Houston, the company announced.
The Yellow Rose by Kendra Scott Flagship location on Austin’s South Congress Avenue opened on Nov. 15.
The brand’s standalone retail locations in Dallas and Houston will open in winter 2025.
Yellow Rose by Kendra Scott reimagines Western style with new product categories including hats, footwear, home goods, and apparel, the company said. It drew its inspiration from the beauty of the Texas landscape and will create a one-of-a-kind experience that celebrates ranch life, Texas, and the larger American West, it added.
The Yellow Rose outlets feature a curated selection of products from wholesale partners including Westerly Hide Blazers, HbarC Apparel, Juan Antonio handbags, and leather jackets, Three Sons, Full Circle vintage boots, Rock Tees, and Inlaid Boots.
The Yellow Rose brand is the latest extension of the billion-dollar Kendra Scott fashion brand, which includes fine jewelry, home accessories, and beauty products. The Kendra Scott Flagship store opened in Austin in 2010.
“We’ve built a vibrant community around our passion for design and artistry, and we can’t wait to share this new space with everyone who has supported us along the way,” Kendra Scott, founder and chief creative officer, said in a statement.
Ode to modern cowgirls
Since the brand’s launch last year, Yellow Rose by Kendra Scott said it has sought to put the modern cowgirl “front and center.”
Its designs embrace an eclectic twist on traditional Western wear that celebrates the strength and individuality of the women who wear it, the company said.
With a philanthropic mission, every Yellow Rose by Kendra Scott purchase gives back and empowers women, the company said. It’s partnering with Nest’s Women of the West fund to provide mentorship, coaching, funding, and peer support for the next generation of U.S. artisans, makers, and entrepreneurs in the American West.
Scott has contributed more than $70 million to worthy causes and established 148 stores nationwide.
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