Ron Wozny has been appointed as senior vice president of marketing and business development and Jessica Zan has been named senior director of clinical implementations at Richardson-based MyDirectives, an innovator in digital advance care planning.
The company said these strategic additions to its leadership team are set to drive MyDirectives’ next phase of growth and enhance its commitment to improving patient care through the effective use of digital advanced healthcare decisions documents such as advance directives.
Scott Brown, president and CEO of MyDirectives, said their “extensive experience and shared passion for improving patient outcomes align perfectly with our mission at MyDirectives.”
In a statement, Brown said that Wozny’s expertise in marketing and business development would be instrumental in expanding the company’s reach and partnerships with industry leaders like Five Wishes and the National POLST Collaborative.
Brown noted that the strength of Zan’s experience in healthcare implementations would ensure that the firm’s “enterprise ACP solutions continue to lead the market and meet the highest standards of patient care.”
He added, “Together, they will help MyDirectives drive innovation and make a significant impact in empowering our clients to better deliver true person-centered care.”
Marketing and business development chops
Wozny brings more than 20 years of experience in marketing, business development, sales operations, and strategic partnerships within the healthcare industry to his new position.
Most recently, he was senior vice president of marketing and sales operations for HealthSmart, the largest independent third-party administrator for self-funded health plans, where he orchestrated and scaled holistic integrated marketing programs and demand generation campaigns that contributed to an 80% revenue growth over five years.
The company said Wozny’s track record of driving growth and building successful brands will be invaluable as MyDirectives expands its footprint.
Wozny said he was excited to join MyDirectives at “a pivotal time.”
“The company’s dedication to empowering individuals with their healthcare choices is inspiring, and I look forward to leveraging my experience to amplify our message and grow our partnerships,” Wozny said in a statement. “As we continue to expand the scope of our digital ACP solutions, we will ensure that more people have access to the tools they need to communicate their healthcare preferences clearly and effectively.”
Healthcare implementations
Zan brings more than 15 years of clinical experience and expertise in healthcare implementations and has a deep understanding of the complexities of patient care and the importance of effective communication in healthcare settings, the company said.
Before MyDirectives, Zan was director of IT applications – ambulatory for INTEGRIS Health in Oklahoma, directing EHR applications to meet operational needs and align improvements. She also had leadership roles in advance care planning and palliative care coordination, as well as hands-on clinical experience at INTEGRIS.
In her role at MyDirectives, Zan will advise the company’s customers and the healthcare industry on implementing ACP — from workflows to training, to governance and technology issues — to ensure successful use of MyDirectives’ ACP solutions.
Zan said it was an honor to join “a company that is truly transforming the landscape of advance care planning.”
“My clinical background has always been driven by a commitment to patient-centered care, and I am eager to contribute to the implementation of solutions that support patients, families, healthcare providers, and healthcare payers in making informed and compassionate decisions,” she said. “Advance care planning is the heart of my passion in healthcare, and I am thrilled to be returning to it as full-time work.”
MyDirectives provides digital advance care planning solutions and highly secure, cloud-based storage for anytime, anywhere access across the healthcare continuum.
Its free online tool allows individuals to create ACP documents in their own words or upload existing ACP documents and portable medical order forms in a secure, online repository.
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