Trivie—a Frisco-based workforce engagement platform featuring AI-driven “knowledge reinforcement science”—has been snapped up by a high-tech startup in Scottsdale, Arizona, focused on the auto industry.

The buyer is Quantum5, the automotive division of Ander. Quantum5 calls itself “the first holistic learning ecosystem in automotive” to drive measurable performance through engagement and proficiencies.

Quantum5 said the acquisition will accelerate its mission to help the automotive industry address challenges while providing workers with “a positive learning experience that drives retention and performance.”

Founded in 2012, Trivie has raised approximately $15 million and its revenue is <$2 million, according to the company.

Drawn by Trivie’s innovative approach to ‘knowledge retention’

Workers don’t always remember important things they’ve been trained about. To combat this “diminishing knowledge retention,” Trivie Co-Founder and CEO Lawrence Schwartz developed Trivie’s workforce platform, an AI-enhanced remote learning application.

Using gamification strategies to engage employees-in-training, Trivie also equips employers with insightful analytics.

Schwartz believes a core issue in training is a “human biology problem” where people tend to forget information. Trivie aims to “quantifiably stop that from happening” through integration of technology with “proven brain science techniques.” The Trivie platform is designed to predict the knowledge employees are likely to forget and when—prompting them with tailored activities to reinforce their memory.

With industry giants like McDonald’s, Anheuser-Busch, and AARP among its clients, Trivie also provides analytics to employers. The company—a D CEO and Dallas Innovates 2022 Innovation Awards winner for Innovation in Talent and Workforce—is now beta testing a new AI training feature, as well.

“Over the past several years, Trivie has helped solve problems for many industry-leading corporations by integrating brain science, gamification, and detailed analytics into one elegant and easy-to-use technology platform,” Schwartz said in a statement. “Through this acquisition, Quantum5 now offers the most comprehensive learning ecosystem for the automotive industry. We’re very excited to be a part of the Quantum5 family and look forward to the road ahead.”

Enhancing Quantum5’s ecosystem for automotive learning

Quantum5 says that by incorporating Trivie’s technology within the Quantum5 ecosystem for automotive learning, original equipment manufacturers and auto dealers “will see an even more robust solution for upskilling and reskilling learners at all levels in an unlimited variety of ways to develop and grow.”

“Trivie’s AI technology, customer base, and team are a great fit for the work we’ve done over the past five years to build human centric ecosystems that serve individuals working in large enterprises to become better versions of themselves, every day,” Ken Herfurth, Chief Vision Officer of Quantum5, said in a statement.

Quantum5 David O’Brien added that with the addition of Trivie’s learning reinforcement science, his company will be able “to drive higher engagement for all learners using the system’s AI-driven retention strategies.”

“Together, we’re bringing a new breed of learning technology to market that focuses on knowledge retention and retrieval, ultimately delivering a higher ROI for our customers,” O’Brien added.

Note: On Feb. 1, 2024, this article was updated to reflect corrected funding and revenue amounts, as reported by Trivie.

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