Humach has appointed two industry veterans to leadership roles to assist with its goal of providing seamless customer experiences for companies seeking efficiency in their AI and digital transformation,
The company is a North Texas-based customer service provider that blends human and machine-driven contact center capabilities. Founded in 1988, Humach offers call center solutions for impactful CX experiences.
Humach said Mark Honeycutt is joining the company as president of digital and professional services and Silicon Valley marketing executive Julia Ochinero becomes its new chief marketing officer.
Honeycutt brings over two decades of global customer experience at Microsoft and Amazon. Honeycutt will be responsible for bringing Humach’s technology to life for our clients by enhancing their customer’s experience.
Ochinero will apply her deep experience to lead the company’s brand, product marketing, and go-to-market functions.
“It’s rare to find business leaders who offer the depth of comprehensive insights of Mark and Julia’s caliber,” Humach CEO Tim Houlne said in a statement.
Human agents + digital agents
Most recently, Honeycutt was DoorDash’s VP of support and operations and previously was the director of consumer operations and global outsourcing at Amazon. He also served as senior director of global service delivery at Microsoft.
“Mark brings a unique and refreshing perspective to Humach,” Houlne said. “He offers a client’s viewpoint to the table and provides a constructive perspective as we enhance our human agent capabilities and deploy the industry’s most advanced digital agents.”
Honeycutt’s deep customer experience includes managing an organization of more than 100,000 representatives, operating in more than 100 contact centers, and from 30 countries.
Ochinero comes to Humach from Talkdesk where she was global head of telco and reseller partner marketing. Previously, Ochinero led marketing at MAANA, an AI/ML SaaS platform and at Hewlett-Packard, and Nuance Communications where she led go-to-market strategies.
“Julia’s marketing background offers a truly distinctive approach in the CX sector,” Houlne said. “She has worked with early stage to FORTUNE 50 corporations to distinguish their unique capabilities from their competitors.”
Humach has operations throughout the United States, Mexico, and Jamaica, and it blends live agents, digital agents, and robust technology to allow businesses to focus on their core business operations.
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