Valor Hires Two Female Executives with TCU Athletics Backgrounds

Hanna Howard, a former associate head coach for the TCU Women's Basketball team, will serve as Valor's chief of staff. Ashley Beebe, formerly associate director of major gifts for the TCU Frog Club, has been hired to serve in the organization's newly created position of chief growth officer.

Ashley Beebe, left, and Hanna Howard of Valor

Fort Worth-based specialty asset management and accounting-based software solutions company Valor has hired two female executives with ties to Texas Christian University athletics.

Hanna Howard, a former associate head coach for the TCU Women’s Basketball team, will serve as Valor’s chief of staff. Ashley Beebe, formerly associate director of major gifts for the TCU Frog Club, has been hired to serve in the organization’s newly created position of chief growth officer.

“We are thrilled to add these two powerhouse executives to the team,” Valor CEO Joseph DeWoody said in a statement. “They’ve previously held high-performing donor outreach and coaching positions at TCU and are familiar with mentoring others, motivating teams, and enhancing performance on an individual level. We’re anxious to have them begin in these roles, where they can both channel their competitive nature and apply it to Valor’s workforce and our growing roster of clients.”

Both Howard and Beebe competed in college athletics at the Division I level, Howard in basketball and Beebe in track and cross country.

Strategic planning and business development

The company said Howard, a lifelong coach, will help direct project management, communications, and strategic planning for the company’s future.

The professional and specialty asset management services provided by Valor not only apply to individuals but also extends to include institutional clients, including churches, universities, colleges, banks, corporations, foundations, family offices, and endowments.

Before joining Valor, Howard was an associate head women’s basketball coach at both TCU and Fresno State in California and also worked on the coaching staffs of Utah State and UC San Diego.

As chief growth officer, Beebe, will oversee Valor’s business development efforts as a departmental head, directing both staff and resources in building up the company’s growing list of clients.

Before coming to Valor, Beebe was an associate director of major gifts for the TCU Frog Club, an athletic booster organization that raises funds and awards scholarships for the university’s athletic department.

She also created two entrepreneurial ventures of her own and previously represented NFL-level talent as an agent with Willis & Woy Sports Group.

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