Plano-based RKD, a leading fundraising and marketing solutions provider to nonprofits in North America, has welcomed Steve Caldwell as senior vice president of data and analytics solutions.
Steve Caldwell
“Steve has a proven history of operationalizing and scaling data and analytics systems,” CEO Tim Kersten said in a statement. “We’re delighted to have him as an RKDian and are confident that he will help create and refine innovations that strengthen our clients’ relationships with their donors.”
Caldwell joins RKD with nearly two decades of experience in building direct marketing data and analytics solutions. The firm said that Caldwell’s ability to leverage data as an asset and passion for helping organizations accelerate their data and analytics capabilities has driven radical transformations in business insight and operational performance, leading to increased revenues for hundreds of nonprofit organizations.
“I couldn’t be more thrilled about the opportunity to work with this fantastic, talented group of people to create fundraising breakthroughs for nonprofits,” Caldwell said in a statement.
He will lead the design and implementation of data and analytics solutions that further propel RKD’s use of data to drive strategic, omnichannel marketing, and fundraising.
RKD Group works with hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. Its omnichannel approach leverages technology, advanced data science, and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations.
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