“Consulting is dead.”
…from a new campaign blitz by Dallas business consulting firm Embark.
Why would a business consulting firm tell CFO’s nationwide that “Consulting is dead”? An even bigger question: Why would it do this by sending tiny coffins marked “RIP Consulting” to CFOs nationwide?
That’s just what Dallas-based Embark did recently, after launching its “Consulting is Dead” rebrand and marketing campaign with a full-page ad in the Wall Street Journal. The ad actually said “Consulting is Dead. Long Live Consulting”—proclaiming the death of the traditional consulting model and replacing it with Embark’s new standard for industry growth by focusing on “happiness” from its 17 offices across the U.S.
The “tongue-in-cheek” national marketing campaign—from L.A.-based creative agency Angry Gods—nailed the idea home by sending “physical coffin-shaped boxes” with a copy of the Wall Street Journal ad inside to CFOs across the U.S.
Embark said it would cap things off by staging a “funeral procession” through New York City, with a hearse adorned in ornate floral arrangements spelling ‘RIP Consulting.’”
You can read more about Embark’s innovative marketing stunt in our recent story.
For more of who said what about all things North Texas, check out Every Last Word.
Get on the list.
Dallas Innovates, every day.
Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.
R E A D N E X T
-
From its 17 offices across the U.S., business consulting firm Embark aims to shake up a "tired" $300 billion industry by replacing the reigning "rise-and-grind culture" with a focus on happiness. With an ad in Tuesday's Wall Street Journal and mini-coffins on the way to CFOs nationwide, the firm is looking to kill it—in more ways than one.
-
North Texas has plenty to see, hear, and watch. Here are our editors' picks. Plus, you'll find more selections to "save the date."
-
Peruse Dallas Innovates' special once-a-year magazines. Each edition is a keeper.
-
The Dallas Public Library's J. Erik Jonsson Central Library in downtown Dallas—one of America's largest—was built in 1982 across from Dallas City Hall, and many agree it could use an overhaul. That especially includes library officials and consultants they brought in for a report on the building's future, among other needed investments in the city's library system.
-
Dallas Innovates, the Dallas Regional Chamber, and Dallas AI are teaming up to launch the new AI 75 program at Capital Factory's Future of AI Salon today. The first-ever list will recognize Dallas-Fort Worth innovators in artificial intelligence. Nominations are open through March 20.
