Web Series Helping Startups Improve Their User Experience

Dallas-based ProjectUX launched on YouTube last week and gives startups the opportunity to get feedback from UX experts about their product designs.

ProjectUX

A new web series based out of Dallas is helping early-stage startups identify user experience issues through a panel of experts.

ProjectUX, which launched on YouTube last week, is hosted by Brandon Ward, an instructor with degrees in media design and production as well as music and theatre. The show’s creator Rob Andrews is an entrepreneur and has experience in UX design.

The show allows startup founders to demonstrate their products. The UX expert panel then reviews the product examining things such as architecture, interaction design, accessibility, branding, and more and gives constructive feedback to help improve the overall user experience.

“We’ll put you through a grueling UX audit where our experts will break down your interactions, interface, and usability,” Ward said during the debut episode of ProjectUX, which featured the app from Dallas startup Sprinkl.

“We’ll put you through a grueling UX audit where our experts will break down your interactions, interface, and usability.”

Brandon Ward

UX experts featured in the show include Adam Polansky, UX strategist at Bottle Rocket, Anita Cator, GetThere customer experience manager at Sabre Holdings, and Jeremy Johnson, vice president of customer experience at projekt202.

NoD Coworking Founder Chirag Gupta also has taken on a leadership role with the show as vice president of strategic partnerships.

ProjectUX

Click to watch first ProjectUX episode on YouTube.

“[It’s] amazing to see so much design and engineering talent in one room,” Gupta said in a statement to Dallas Innovates. “New products like the ones featured on ProjectUX tend to be much more successful when engineers and designers communicate in a meaningful way throughout the design process.”

Bottle Rocket, an Addison mobile/connected device company, hosted a screening of the first episode and a Q&A panel with the cast last week. 

“The ProjectUX show is doing a great job uniting designers and developers. Kudos to all the local producers, sponsors, and partners for making it happen,” Gupta said.

ProjectUX

UX experts featured in the show include Jeremy Johnson, vice president of customer experience at projekt202 (far left), Anita Cator, GetThere customer experience manager at Sabre Holdings, and Adam Polansky, UX strategist at Bottle Rocket (third from left). [Screenshot: ProjectUX video]

ProjectUX

In the first episode, UX experts examine the app from Dallas startup Sprinkl. [Screenshot: ProjectUX video]

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