Varsity Brands Hires New EVP, Chief Supply Chain Officer

Joe Raines will work to help Varsity realize the benefits of scaling its platform while improving the performance of operations across its three businesses—BSN SPORTS, Varsity Spirit, and Herff Jones.

Farmers Branch-based Varsity Brands, a leader in sport, spirit, and achievement, has hired Joe Raines as executive vice president, chief supply chain officer.

According to Varsity Brands, Raines will work to help the company realize the benefits of scaling its platform while improving the performance of operations across its three businesses—BSN SPORTS, Varsity Spirit, and Herff Jones.

“Varsity Brands has ambitious growth targets for the next five years, and Joe’s experience with end-to-end supply chain responsibilities at high-growth companies will bring enhanced vision and expertise to our team,” CEO Adam Blumenfeld said in a statement. “Joe is a successful, results-driven global supply chain leader, and we look forward to him driving our businesses to operational excellence.”

Raines brings almost 20 years of experience as a supply chain leader to his new role. Throughout his career, Varsity Brands said Raines has a proven track record of designing and implementing solutions that raise company performance. He also gained a broad experience in a variety of business models and product verticals while mastering functional supply chain depth.

He has held a number of executive roles, including chief supply chain officer for Williamson-Dickie Manufacturing, VP of supply chain operations for VF Workwear, VP of global supply chain for Vans and, most recently, chief operating officer for CLARK Material Handling Co.

Varsity said Raines will work across the enterprise to envision, formulate, and deploy a transformational supply chain strategy.

Raines’ main goal is to optimize value realization, which includes footprint optimization, COGS efficiency, maximizing customer fulfillment and experience, long-term capacity planning, and more. He’ll also be responsible for building a strong workforce and a high-performing, cohesive team.

“Varsity Brands is showing impressive growth and promising opportunities for what’s to come in the next few years,” Raines said in a statement. “It’s a privilege to join this exceptional leadership team and help this company reach its overarching objectives and goals.”

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