Dallas-based franchise growth-focused platform Unleashed Brands is expanding its leadership by hiring Diane Sanford as chief people officer.
Among the platform’s brands are Urban Air Adventure Park, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts.
Unleashed Brands and its affiliated companies have seen significant growth over the past year, according to founder and CEO Michael O. Browning Jr.
“Diane brings great experience to this position, and her role will continue to support the growth and the culture at Unleashed Brands,” he said in a statement.
Sanford has more than 25 years of experience in human resources and most recently was chief people officer for Local Favorite Restaurants, and previously held the same role at On the Border Mexican Grill & Cantina for seven years.
Her human resources career began at Dallas-based Brinker International, where she started as a human resources generalist and she rose to senior director of human resources.
Sanford brings extensive knowledge and experience – spearheading safer operations, industry-leading retention and compensation programs, and forward-looking talent acquisition methods – all of which are vital to this new role of CPO at Unleashed Brands, the company said.
According to the company, its rapid expansion created the need to hire a talented CPO.
Sanford’s role is to shape the organization’s culture by attracting and retaining the best team by ensuring employees feel valued, competitively compensated, and continually growing. Sanford will have direct responsibility for talent management, employee relations, DEI initiatives, and compliance.
Unleashed Brands said its management team has more than 150 years of combined consumer industry experience, focused on serving families and housing the world’s most innovative and profitable brands that help kids learn, play, and grow.
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