Downtown Dallas, Inc. has opened its Unbranded holiday pop-up shop downtown for the fifth consecutive year.
The short-lived retail spot opened in the historic Dallas Power & Light Building and provides free retail space to a curated roster of entrepreneurs, designers, and artists. More than a dozen different brands—hosting everything from jewelry to purses to clothing to artwork—rotate in and out over the three-week schedule.
“We can’t wait to host Unbranded again,” said Shalissa Perry, CMO of Downtown Dallas, Inc., in a statement. “It’s been a thrill to watch vendors graduate from Unbranded participants to full-scale retailers and brands in Dallas and beyond.”
Unbranded is an experiential retail and event that provides no-cost display space to entrepreneurs, artists, photographers, chefs, and more. The one-stop holiday shopping experience was founded in 2014 by Bryan DeLuca and Matt Alexander—of Plano’s next-gen department store, Neighborhood Goods—but is now operated by Downtown Dallas, Inc.
The pop-up shop will be open Thursdays through Saturdays from Dec. 5 – 21, 12 – 9 p.m. Vendors will rotate weekly.
The venue includes a complimentary gift-wrapping lounge and internet courtesy of AT&T Internet and AT&T Business Wi-Fi. Other amenities include guest DJs, craft workshops, coffee from Flying Horse Café, and beer from Pegasus City Brewery (the future tenant of Unbranded’s space). The pop-up also offers a dedicated shuttle providing free rides within the downtown area.
The vendor lineup for each week includes:
Week one (Dec. 5 – 7)
Bel Nouvo Beauty
Blue Surfer Girl
By Way of Dallas
Creative Arts Center of Dallas
Elia De Leòn
Hannah Amazon Baby Wear
Warm Your Life Candle Co
Special Guest DJs: DJ Zhora, DJ Jennifer Miller, DJ Woodtronic
Week two (Dec. 12 – 14)
Big Heart Candle Company
GypsyHouse Mobile Boutique
Major Necessity Boutique
Maya X Kiwi
NHCO Botanical Bodycare
Nikki Smith Designs
Special Guest DJs: 12/12 The Good Taste Collective, 12/13 + 12/14 DJ Woodtronic
Week three (Dec. 19 – 21)
Rude Girl Treats
Thistle + Ore
Viv Jordan Studio
Special Guest DJs: 12/19 DJ WHO CARES, 12/20 + 12/21 DJ Woodtronic
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