Downtown Dallas, Inc. has opened its Unbranded holiday pop-up shop downtown for the fifth consecutive year.
The short-lived retail spot opened in the historic Dallas Power & Light Building and provides free retail space to a curated roster of entrepreneurs, designers, and artists. More than a dozen different brands—hosting everything from jewelry to purses to clothing to artwork—rotate in and out over the three-week schedule.
[Photo: Courtesy Unbranded]
“We can’t wait to host Unbranded again,” said Shalissa Perry, CMO of Downtown Dallas, Inc., in a statement. “It’s been a thrill to watch vendors graduate from Unbranded participants to full-scale retailers and brands in Dallas and beyond.”
Unbranded is an experiential retail and event that provides no-cost display space to entrepreneurs, artists, photographers, chefs, and more. The one-stop holiday shopping experience was founded in 2014 by Bryan DeLuca and Matt Alexander—of Plano’s next-gen department store, Neighborhood Goods—but is now operated by Downtown Dallas, Inc.
[Photo: Thomas Garza]
The pop-up shop will be open Thursdays through Saturdays from Dec. 5 – 21, 12 – 9 p.m. Vendors will rotate weekly.
The venue includes a complimentary gift-wrapping lounge and internet courtesy of AT&T Internet and AT&T Business Wi-Fi. Other amenities include guest DJs, craft workshops, coffee from Flying Horse Café, and beer from Pegasus City Brewery (the future tenant of Unbranded’s space). The pop-up also offers a dedicated shuttle providing free rides within the downtown area.
[Photo: Courtesy Unbranded]
The vendor lineup for each week includes:
Week one (Dec. 5 – 7)
AKA Dwelling
Aqua Aura
Bel Nouvo Beauty
Blue Surfer Girl
Bullzerk
By Way of Dallas
Creative Arts Center of Dallas
Elia De Leòn
Hannah Amazon Baby Wear
LemonAID
Mabowties
VICTORY DARLING
Warm Your Life Candle Co
Special Guest DJs: DJ Zhora, DJ Jennifer Miller, DJ Woodtronic
[Photo: Thomas Garza]
Week two (Dec. 12 – 14)
Big Heart Candle Company
Botanicool
Bullzerk
Cupcake Lodge
GypsyHouse Mobile Boutique
Major Necessity Boutique
Maya X Kiwi
NHCO Botanical Bodycare
Nikki Smith Designs
Once Kids
Postcode
Zingy Boutique
Special Guest DJs: 12/12 The Good Taste Collective, 12/13 + 12/14 DJ Woodtronic
[Photo: Courtesy Unbranded]
Week three (Dec. 19 – 21)
Bullzerk
Fauxtanicals
HiRuna Designs
Lena
Li Brizzi
Local Menace
Lonely Coyote
Mafe Designs
Modgeo Designs
Neela
OETL.CO
Pickney Pocket
Rude Girl Treats
Thistle + Ore
Viv Jordan Studio
Special Guest DJs: 12/19 DJ WHO CARES, 12/20 + 12/21 DJ Woodtronic
[Photo: Courtesy Unbranded]
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