Unbranded Holiday Pop-Up Shop Returns to Downtown Dallas

The one-stop holiday shopping experience will run from Dec. 5 - 21, with vendors rotating each week. Check out the full lineup of what to expect.

Downtown Dallas, Inc. has opened its Unbranded holiday pop-up shop downtown for the fifth consecutive year.

The short-lived retail spot opened in the historic Dallas Power & Light Building and provides free retail space to a curated roster of entrepreneurs, designers, and artists. More than a dozen different brands—hosting everything from jewelry to purses to clothing to artwork—rotate in and out over the three-week schedule.

[Photo: Courtesy Unbranded]

“We can’t wait to host Unbranded again,” said Shalissa Perry, CMO of Downtown Dallas, Inc., in a statement. “It’s been a thrill to watch vendors graduate from Unbranded participants to full-scale retailers and brands in Dallas and beyond.”

Unbranded is an experiential retail and event that provides no-cost display space to entrepreneurs, artists, photographers, chefs, and more. The one-stop holiday shopping experience was founded in 2014 by Bryan DeLuca and Matt Alexander—of Plano’s next-gen department store, Neighborhood Goods—but is now operated by Downtown Dallas, Inc.

[Photo: Thomas Garza]

The pop-up shop will be open Thursdays through Saturdays from Dec. 5 – 21, 12 – 9 p.m. Vendors will rotate weekly.

The venue includes a complimentary gift-wrapping lounge and internet courtesy of AT&T Internet and AT&T Business Wi-Fi. Other amenities include guest DJs, craft workshops, coffee from Flying Horse Café, and beer from Pegasus City Brewery (the future tenant of Unbranded’s space). The pop-up also offers a dedicated shuttle providing free rides within the downtown area.

[Photo: Courtesy Unbranded]

The vendor lineup for each week includes:

Week one (Dec. 5 – 7)

AKA Dwelling

Aqua Aura

Bel Nouvo Beauty

Blue Surfer Girl


By Way of Dallas

Creative Arts Center of Dallas

Elia De Leòn

Hannah Amazon Baby Wear




Warm Your Life Candle Co

Special Guest DJs: DJ Zhora, DJ Jennifer Miller, DJ Woodtronic

[Photo: Thomas Garza]

Week two (Dec. 12 – 14)

Big Heart Candle Company



Cupcake Lodge

GypsyHouse Mobile Boutique

Major Necessity Boutique

Maya X Kiwi

NHCO Botanical Bodycare

Nikki Smith Designs

Once Kids


Zingy Boutique

Special Guest DJs: 12/12 The Good Taste Collective, 12/13 + 12/14 DJ Woodtronic

[Photo: Courtesy Unbranded]

Week three (Dec. 19 – 21)



HiRuna Designs


Li Brizzi

Local Menace

Lonely Coyote

Mafe Designs

Modgeo Designs



Pickney Pocket

Rude Girl Treats

Thistle + Ore

Viv Jordan Studio

Special Guest DJs: 12/19 DJ WHO CARES, 12/20 + 12/21 DJ Woodtronic

[Photo: Courtesy Unbranded]

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